modernizing direct mail fundraising “2014 style”
Post on 04-Aug-2015
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An interactive landing page allows your prospect to donate and respond, (OR just respond if they are not ready
to donate at the given time)
All media should include a digital response method
(online or mobile) that includes a landing page
Similar to your “Donate Now” page…
But more ENGAGING
ENGAGE NOW
It converses, has video and testimonials, and invites feedback
Donate
Digital capture allows for relationship building (nurturing). Gaining knowledge of
donor behavior will help future communication approaches.
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