mobile wallets: are we there yet?

of consumers are unsure if

they can trust the security of

a mobile wallet2

Starbucks set the tone for fast track mobile wallet

adoption in 2012, superseding expectations and catapulting consumer loyalty

of Starbucks sales occur through mobile transactions1

DETOUR

MOBILE WALLETS: ARE WE THERE YET?

MOBILE WALLETADOPTION CITY

WELCOMES YOU

EXIT 2020

What are the roadblocks to mobile wallet adoption and what factors will

accelerate habitual consumer use?

SOURCES:1. PaymentsSource, "Starbucks Hits a Mobile Milestone: One in Five Payments are Mobile, 2015, http://www.paymentssource.com/news/technology/star-

bucks-hits-a-mobile-milestone-one-in-five-payments-are-mobile-3021929-1.html

2. Carlisle & Gallagher Consulting Group, Mobile Wallet Reality Check: How Will You Stay Top of Wallet?, 2012, https://www.carlisleandgallagher.com/lp/mobile-wallet.html

3. The Guardian, US slow to take bite of Apple Pay, 2015, http://www.theguardian.com/technology/2015/jun/08/us-retailers-slow-apple-pay

4. Forrester, U.S. Mobile Payments Will Reach $142B by 2019, 2014, http://blogs.forrester.com/denee_carrington/14-11-17-us_mobile_payments_will_reach_142b_by_2019

#CGINSIGHT@InspiredbyCG

TARGET BREACH

EMV

SECURITY

EMV

SECURITY

ROAD CLOSED AHEAD

DEAD END

“Mobile payments will chip away at the physical POS and account for 20% of all U.S. payment transaction

volume by 2020.” - Sam Maule, CG Emerging Payments Practice Lead

SPEEDLIMIT

35

Customer adoption is

slow, but global providers will drive

acceptance

of all U.S. digital

transactions use Apple Pay3

50%

20%

U.S. mobile payments to

national brands and local

merchants will grow from $52B in 2014 to $142B

by 20194

$142B

1%

Consumer apathy, merchant acceptance and security

concerns dead-end fast track adoption for mobile wallets

ROAD CLOSED AHEAD

EXIT 2020

WHAT DRIVES ADOPTION

Loyalty & Rewards

Consumer Education

Merchant Acceptance

User Experience

Biometric Capabilities

Contactless Adoption