mobile voucher codes
Post on 22-Nov-2014
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Mobile VouchersMobile Vouchers
Mark Andres - vouchercloud
How they work
Commission
Stats
Increasing exposure
How mobile vouchers work…How mobile vouchers work…
GPS finds the customer’slocation
Mobile Vouchers nearestto the customer appear onthe appVoucher Details, branchaddress & phone numberT&C’s, website are displayed
How mobile vouchers work…How mobile vouchers work…
Redemption & Tracking the customer willredeem the voucher at the till by showing a…
ReasonCode+ range of randomlygenerated numbers
orBarcode
Member of Staff authorises voucher on till
Commission…Commission…
CPA – Cost Per AcquisitionIf working on a CPA model at the end of the month/campaign the merchant pulls a report from their tills thatshows the total amount of sales made using the voucher
CPR – Cost Per RedemptionThis method uses the branch address & GPS. When acustomer presses the redeem button within a 0.5 mile radius of the branch a cost is attributed to the redemptionCPC – Cost Per CallIf a merchant has branches but a booking needs to takeplace before the customer arrives; call tracking can be setup to track sales made via the phone
Stats…Stats…
1 in 4 people will own a smartphone by 2012
13 billion mobile voucher will be downloadedby 2013
7.5 billion apps downloaded
10x higher redemption stats than newspaper
71% off UK users are interested inreceiving mobile vouchers when shopping
Stats…Stats…
National Department Store mobile statsNumber of Locations: 153Offer: 10% discountLength of offer: 19 DaysTotal Views: 48kTotal Downloads: 15kTotal Redemptions: 2100
Stats…Stats…
National Fashion Brand mobile statsNumber of Locations: 605Offer: 20% discountLength of offer: 1 weekTotal Views: 38kTotal Downloads: 15kTotal Redemptions: 2500
Increasing exposure…Increasing exposure…
Splash Screen Banner Ad Premium Listing
Landscape Ad Full Frontal Voucher
Interstital Push Notification
Thank you...Thank you...
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