mobile past present future sao paulo

Mobile

Past

Future

Present

Who cares about the future?

Mobile

Past

Future

Present

Mobile

Past

Future

Present

The decade of mobile

“the future is already here. It's just not very evenly

distributed”

“the future is already here. It's just not very evenly

distributed”

“the future is already here. It's just not very evenly

distributed”

Past

Mobile to evolve like online?

“ OK we need a website ”

1995 - 1999 2000 - 2005 2006 - 2009

MillionsOnline

Mobile to evolve like online?

“ OK we need a website ”

“ We need traffic – lets

advertise online ”

1995 - 1999 2000 - 2005 2006 - 2009

MillionsOnline

Mobile to evolve like online?

“ OK we need a website ”

“ We need traffic – lets

advertise online ”

“ We need to be strategic about

online ”

1995 - 1999 2000 - 2005 2006 - 2009

MillionsOnline

Its 1999 all over again

“ OK we need a website ”

“ We need traffic – lets

advertise online ”

“ We need to be strategic about

online ”

1995 - 1999 2000 - 2005 2006 - 2009

MillionsOnline

350mOnline1999

Businesses must move fast

to reap the benefits

“ OK we need a website”

“ We need traffic – lets

advertise online”

“ We need to be strategic about

online”

1995 - 1999 2000 - 2005 2006 - 2009

MillionsOnline

350mOnline1999

350mSmartphones2009

If we had known just how big the web would

become, how would we have behaved differently?

Present

“The new rule. Mobile First”

Eric Schmidt – CEO Google

“…..So yes, you should look at Apple as a

mobile device company,"

Tim Cook – COO Apple

Mobile is social

Facebook have 150m mobile users & talk of reaching billions

Social is mobile

“Today around 37% of active users use Twitter on their phones. More than most other web services, but that should be 100%. There should be people using Twitter only on mobile, eventually. Twitter is built for mobile”

Evan Williams – CEO Twitter

Fixed phone?

The mobile web opens up new situations

for business to connect with customers

Fixed web?

However….

Only 8% of Fortune 1000 business have a mobile strategy

2000 -What we need is a

viral

2010 - What we need is an iPhone

app

Future. Now

Comscore data shows that mobile is mass

marketHigher on chart = more female

Further to right = older

Size of bubbles = # of users

28 29 30 31 32 33 34 3533%

35%

37%

39%

41%

43%

45%

47%

49%

Browsed

Mobile Media

Purchased Ringtone

Unlimited Data Plans

Played GamesSocial Networking

Used App

Purchased Game

Made Own Ringtone

Listened To Music

Ringback

Email

Demographics of Mobile Media Activities

Median Age

% F

emal

e

Product: MobiLens

Data: Three month average ending January 10

Country: UK- N= 15,824

“Any sufficiently advanced technology is

indistinguishable from magic”

Arthur C Clarke

Touch

Eyes

Ears

Location

Movement

Voice

Brain?

http://www.youtube.com/watch?v=MpjpVAB06O4

Dialogue

SMS as interface

Integrating SMS apps & HTML5

SMS is becoming "the command line for the mobile web” - Fred Wilson

addictive ideas

Solving Businessproblems

by Solving Customerproblems

Focused on mobileIntegrated with other digital channels

“The best way to predict the future is to invent it”

Alan Kay

Mary Meeker – Morgan Stanley – April 2010

“Rapid Ramp of Mobile Internet usage will be a boon

to consumers &some companies will likely win

big (potentially very big)while many will wonder what

just happened”

www.addictivemobile.com

simon@addictivemobile.com

@addictivemobile