mobile marketing survey 2013

2013Supported

byOrganized

by

Mobile Marketing Survey

Survey Objective

To investigate marketers’ point of view

on mobile marketing and

reveal that to the industry.

Over 80% marketers optimistic about mobile marketing

Plan to use mobile marketing in coming quarter15%

Already using mobile on marketing campaigns62% Plan to use mobile marketing

within 6 months11%

Do not have such plan inthe next 6 months8%

None of the above4%

2013

Have you selected mobile phone on your marketing campaigns in the past 6 months?

0%

18%

35%

53%

70%

2009 2010 2011 2012 2013

Yes , I am ready using mobile marketingNo, but I plan to use it in the coming quarterNo, but I plan to use it within the next 6 monthsNo, we do not have such plans in the next 6 monthsNone of the above

Usage of mobile marketing at a record high in 2013

0%

18%

35%

53%

70%

2009 2010 2011 2012 2013

Yes , I am ready using mobile marketingNo, but I plan to use it in the coming quarterNo, but I plan to use it within the next 6 monthsNo, we do not have such plans in the next 6 monthsNone of the above

Usage of mobile marketing at a record high in 2013

Marketers need advices on mobile marketing

Do not know how to use it for business

Do not know good digital / interactive agencies

It is expensive

It is not effective

The company size is small

26%

22%

13%

11%

15%

Why don’t you consider using mobile marketing for your campaign?

Marketers look for personalized & targeted way to reach customers

It can reach your target market directly

It can yield a higher ROI than other media

It is a media and publicity tool that can be measured

It is cost effective

56%

53%

19%

22%

48%

14%

Compared to other media, it is considered more personalized

Mobility and geo-targeted

What do you think are the business benefits on using mobile marketing?

0%

15%

30%

45%

60%

2009 2010 2011 2012 2013

Knowledge of benefits of mobile marketing rockets in 2013

Compared to other media, it is considered more personalizedIt can reach your target market directlyIt can yield a higher ROI than other mediaIt is a media and publicity tool that can be measuredIt is cost effectiveMobility and Geo-targeted

Simple marketing tools appeal to marketers

Which of the following mobile marketing tools have you heard of?

86% Apps Download

81% QR Code

73% Mobile Apps

71% In-app Adv.

68% SMS

61% Push Notification

59% Location-based

Advertising

54% Bluetooth

40% WAP

27% Indoor

Positioning

52% Augmented

Reality

Half of the marketers spend less than 10% of

marketing budget on mobile

What percentage of your total advertising budget did you spend on mobile advertising?

Less than 5%26%

11-20%16%

21% or more5%

None28%

6-10%25%

2013

0%

15%

30%

45%

60%

2009 2010 2011 2012 2013

Less than 5%6 - 10%11 - 20%21% or moreNone

Budget on mobile marketing keep raising

Budget on mobile marketing keep raising

0%

15%

30%

45%

60%

2009 2010 2011 2012 2013

Less than 5%6 - 10%11 - 20%21% or moreNone

Mobile - handy devicesfor access internet

How long do you access internet via computer / mobile daily?

1-2 hours3-4 hours5-6 hours7-8 hours9 hours or more

7%

12%

13%

25%

44%

16%

28%

18%

19%

19%

Computer

Mobile

Mobile is gaining time on browsing internet

0%

18%

35%

53%

70%

2011 2012 2013

1-2 hours3-4 hours5-6 hours7-8 hours9 hours or more

Social Networking top the list of most used apps

What are the top 3 categories of apps that you use the most?

79% Social Networking

19% Transportation25% Games

14% Utilities

49% News & Magazine

5% Travel

42% Entertainment

25% Food & Drink

12% Photography

14% Finance

Social media marketing tied with mobile - Get in touch with target customers and get viral!

Marketers need advices to guide them on mobile plan- How to integrate mobile into marketing mix?

Mobile marketing gaining position in marketing mix- Increased usage, budget, knowledge...

Summary

THANK YOU !