mobile gaming, trends and potentials
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MOBILE GAMINGTRENDS AND POTENTIALS
Prepared by
Abdallah Altahrawi@engtahrawi
OUTLINE
GLOBAL GAMES MARKET
Key Trends
Games Market 2012 – 2016
Games Market Per Segment
GLOBAL MOBILE GAMES MARKET
Global Facts 2012
Global Facts 2013
Mobile Games Market 2012 – 2016
Mobile Games Monetization (Revenue, Players, Payers, Downloads, Growth, Average Spend)
GLOBAL GAMES MARKET
GAMES SEGMENTATIONSCREEN SEGMENTATION MODEL
FIVE KEY TRENDSDriving change and growth in the global games marketplace
More Screens (Multi Platforms)
Free Games
Business Model Balancing
Games are Services
Global Market Place
More Screens = More Time Spent
64%of mobile game
users use mobile
game apps daily
BUSINESS MODELS
Luxembourg, here we areThis place is about more than money….
screens
access
bizz models
free
organisation
service
profit
value
Consumers want continuous access games that are, in principle, free.
Ideally, their game continuously improves and expands, as a service. If
the game gives them value, they are more than willing to spend money.
Game companies need to make their games accessible via all screens as
well as adapt their business models. The latter requires organisational
change and a continuous balancing act between consumer value and
company profit. Hard but it is the only way to remain profitable in this
competitive market.
GLOBAL GAMES MARKET 2012 - 2016
Compound Annual
Growth Rate -
CAGR:
The year-over-year
growth rate of an
investment over a
specified period of
time.
GLOBAL GAMES MARKET Per Segment Consoles remain dominant but global growth comes from Mobile
GROWTH KPI’S
This is the
Trend
TOTAL SMARTPHONE & TABLETS SHIPMENTS EVOLUTION
GLOBAL FACTS 2012
GLOBAL FACTS 2012
GLOBAL MOBILE GAMES REVENUE
GLOBAL MOBILE GAMES REVENUE
Tablet games revenue will grow 400%
by 2016
GLOBAL MOBILE GAMES REVENUE
Tablet games revenue will grow 400%
by 2016
The global mobile games market will grow 27.3% annually to double in 2016
GLOBAL MOBILE GAMES REVENUE
Tablet games revenue will grow 400%
by 2016
The global mobile games market will grow 27.3% annually to double in 2016 and reach $23.9 billion.
This growth is fueled by an increase in the number of players, payers as well as a higher average spend per paying mobile gamer.
990 M
650 M
2016
2013 52%
PLAYERS
PLAYERS
515 M
280 M
2016
2013 84%
2012
2013
2016
>500M
966M1.5B 55%
PAYERS
2012
2013
2016
>175M
368M750M50%
38%
35%
GAMES IN SEP 2013
GAMES IN SEP 2013
MOBILE GAMES MONETIZATIONNORTH AMERICA
MOBILE GAMES MONETIZATIONWESTERN EUROPE
NORTH AMERICA
MOBILE GAMES MONETIZATIONEASTERN EUROPE
MOBILE GAMES MONETIZATIONLATIN AMERICA
MOBILE GAMES MONETIZATIONMIDDLE EAST & AFRICA
MOBILE GAMES MONETIZATIONASIA PACIFIC
GAMES ARE NOW AVAILABLE ON THE SOUTH AFRICAN APP STORE!
RESOURCES Newzoo Free Global Trend Report 2012 2016 V2
Newzoo Free PC Gaming Trend Report 2013 V4
Newzoo mobile games trend report free 2013
Distimo Publication - September 2013
Distimo Publication_MEF_Mobile App Ecosystem - September 2013
AppLift&Newzoo Global Mobile Games Landscape Infographic
GameSummit-12
Socialnomics – “Social Gaming Infographic: 81 Million Play Each Day + More Stats (http://www.socialnomics.net/2012/01/20/social-gaming-infographic-81-million-play-each-day-morestats/)
© comScore, Inc. Proprietary. 15
Thank you
© Abdallah Altahrawi.
Email: Abdallah Altahrawi@picti.ps
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THANK YOU
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