mobile commerce trends in 2015
Post on 16-Jul-2015
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Pixelter • Mobile Commerce Agency pixelter.com • 2
1.5 billion people own a smartphone..
..that’s 22% of the world population!
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Follow the 5 latest trends to make them your next customers
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Mobile web & app transition
#1
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Users spent about 30 hours and 15 minutes
per month on apps
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Mobile loyalty apps are the way to go
but there is one problem..
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The problem:Users won’t download your appuntil they know your brand..
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Mobile website is what's going to bring in new customers..
..and mobile app is what’s going to keep them loyal
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They need to work together!
..or you keep losing mobile customers
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How to do that?
Use deep linking to products
Promote your app on website
And much more..
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Improving user engagement
#2
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Hassle to use your app=
Uninstall it immediately
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..and they will go to your competitors
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Here is your must-have
CHECKLIST
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No issues or crashes! Streamlined check out process
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Clean & moderndesign Easy to navigate
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How to make sure they LOVE your mobile store?
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Start using
TRACKING & ANALYTICS..
18
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..and deliver PERSONALIZED
CONTENT
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Previous searches
Customer’s location
Current shopping cart
Previous orders
Product suggestions based on:
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It allows you to connect on a personal level with
each customer
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Local search engine optimization
#3
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80%of people use their
smartphone to search the internet
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..and they are searching for the local results
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Use “Google My Business” to get your name out there
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Business address
Driving directions
Opening hours
Quick call button
People instantly have access to your:
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User reviews are also huge in how you show up in search results
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And it all works for search in GOOGLE MAPS too!
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Email marketing on mobile devices
#4
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52% of users check their email on mobile
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Your emails must adapt to fit the size of the screen!
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It will improve your campaignresults immediately
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Make the email content personalized for every customer
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Recommend new productsbased on recent purchase..
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..or remind them content of their shopping cart
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It's very easy for a user to just
click the delete button..
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Mobile friendly & personal content
they read your emails, not your competitor’s
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Faster mobile connection (LTE)
#5
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High quality photos with extreme zoom
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Product videos with no delay or loading time
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Hi-res images + videos =
Interactive product presentation
like never before on mobile..
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Not everyone has LTE &people want results now..
BUT!
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Still provide fast loading option for slower network connections!
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Do you want to BOOST your mobile sales?
LEARN MORE ABOUT MOBILE TRENDS
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Let us know your mobile commerce plans for 2015!
@PixelterStudio
pixelter.com
hello@pixelter.com
+65 3159 0533
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