mobile augmented reality and beyond · augmented reality and beyond lester madden...

Mobile augmented reality and beyond

Lester Maddenlester@augmentedplanet.com

My AR Story

Augmented Reality?

• What is AR?• Depending on who you listen to, AR is:

– live direct or indirect view of a physical real-world environment whose elements are merged with computer generated imagery

What is mobile AR

• Browsers• Games• Visual search• Image/object recognition

Browsers • Visualisation of POIs in the

camera window• Discover objects around you

– Books– Flights– Shops– Bars– Restaurants– Etc

• GPS / Map accuracy

Landscape

• 207 applications use the camera to display POIs– 87 City guides– 41 Transport– 25 Local search

• Crowded market• Competing against free

Platforms

• 3 leading open platforms– junaio

• Natural feature tracking/image recognition• Indoor tracking

– Layar• 3D & proximity triggers

– Wikitude• POI visualisation

Demo

Games

• Camera feed used a the backdrop• Apple recently open camera API

– Feature tracking games (football)– Marker based games

• Geo-tagging location games– Accelerometer

Visual Search

• Beyond barcodes• Not considered <true> AR• Searching but no 3D• Enables mobile shopping solutions• One click to buy products like:

– Books– DVDs– Wine

Visual Search

• Google – Landmarks – Wine– Text– Art

• The future of AR Browsers– Identify anything and get context

Natural Feature Tracking

• Identical to visual search• Only what you do with the result differs

– Recognising wine label• Display purchase page - visual search• Display 3D video – augmented reality

Demo

Commercials

• The iPhone market

iPhone AR Apps By Publish Date

Price Points

Normalized categories

Augmented reality-ness

Questions

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