mobile app analytics - what metrics to track?

Over millions of people are using their Smartphone(s) right now! It wouldn’t be surprising if most of them are using one or the other ostentatious Mobile App. With over 90 billion Mobile App downloads through App store and Google Play Store, there are several statistics and analytics available. These stats and analytics are useless if they are not summarized accurately. This presentation will tell you what metrics to track and why they are important.

Introduction

DOWNLOADSNumber of downloads define the scale of users. It is also the paradigm that gets you listed in top ranks. More the

number of downloads in a short period of time (under an hour), chances are more to get you listed in top ranks.

UsersFrom User Analytics, you understand the stickiness factor. After downloading the app, the number of people who reuse an App

on a defined time-frame is called as the Stickiness factor.

Sessions A session can be roughly defined as the time that a user spends on the App for a single event activity. Depending

on the type of your Mobile App, analyze the session times.

ScreenflowAnalytics of screenflow is decisive in understanding the gesture

characteristics of an App user. After opening the App, what screen do they naturally tend to scroll to?

ReviewsReviews are the most critical part of Mobile App analytics and it

helps in understanding what the users exactly got to say. The feedback given in the App Store itself will play a huge important

role. It’s always a good practice to acknowledge their feedback in the reviews.

Conclusion

With these 5 factors, it’ll be easier for you to retrospect and track the progress! However, analytics and it’s inference doesn’t end with these factors.

It’s your choice to either dig deep into the numbers or rather quickly understand how your App is doing in the App market and make changes.

Read the detailed article:Mobile App Analytics: What Metrics to Track

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