mobi survey917 short

State of the Industry: Mobile SurveyAgency Excerpt

Released 9/21/09

200 Responses

151

60

74

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Among Marketers: Mostly Agencies

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100+ AGENCIES…

Multi-Focused

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Experienced

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MOBI SURVEY 9/17/09 N=199 Copyright © DM2PRO 2009

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MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009

MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009

MOBI SURVEY 9/17/09 N=199 Copyright © DM2PRO 2009MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009

MOBI SURVEY 9/17/09 N=200 Copyright © DM2PRO 2009

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Besides CPG, Who Spends Over Next 6 Months?

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Besides CPG, Who Spends Over Next 6 Months?

* This ranking includes just those ranked as “highly likely” not an average of the top and middle options.

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“Other”responses:•Integration and support•Immediacy•Access to Euro/Asia markets

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80% of campaigns employ a mobile ad network of some kind; about half of those have a single favorite

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Other: •Job type•Performance•Key word (mobile search)

“We are using it for every target. The big question is does the mobile idea conceptually work with the campaign.” –Respondent

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Other: •CPA vs other channels•So far campaigns have performed expected•Not enough support from other mediums

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Most EFFECTIVE Mobile Method?

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About Us

• DM2PRO.com is a membership site for digital media and marketing professionals who want to share what works exploiting new media. (Joining is easy, and just $19.95.)

• Millennial Media, is “the disruptive force behind the rapid growth of mobile advertising.” Besides being a mobile ad network, it has a deep commitment to understanding what works.

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About Us

• Everyone who took the survey, along with DM2PRO.com members, will see all 142 slides, including the in-depth impressions of Brands, Direct Marketers, PR, and Publishers who have done mobile media, or explain why they’re not.

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Thanks!Melinda@DM2MEDIA.com

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