mnrem social media for renewable energy businesses
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©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Social Media
Ann Treacy broadband.mnrem.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
The Intro• About me• Social Media Tools– Blogs– YouTube/Ustream– LinkedIn– Twitter– Facebook
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Before you Begin• Why do you want to use social media?– How does it fit into existing business goals?– How can you measure success?
• What resources do you want to dedicate to social media efforts?– Internal staff? Consultant? Both?
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Find Your Comfort Level
FacilitateSocial Networks Monitored
EngageBlog, LinkedIn Moderated
InformWebsite, Email Alerts, Video Controlled
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Online Tools• Web site• Email / email newsletters/alerts• Blogs• YouTube/Ustream• LinkedIn• Twitter• Facebook
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Blog• Great way to inform• Great for showing
personality/expertise• Great for search engine
optimization• Great for tying in other
media• Easy to update
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Blog Tech Talk• Choose a platform (WordPress, Blogger)• Choose a host (Free, self-hosted)• Choose a template• Customize layout, functions, options• Post articles (ongoing)• Moderate/monitor comments
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
YouTube/Ustream
• Great way to inform• Great way to teach• Worth 1,000 words• Help new audience
find you• Easy to do
www.ustream.tv
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Video Tech Talk• Get a camera– www.theflip.com
• Shoot video/record show
• Upload/Archive• Label/tag/promote• Moderate comments
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
LinkedIn• Your personal account
can be as powerful as your business presence
• Take time to flesh out your profile
• Look for groups to join or create
• Be the person people want to know
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
LinkedIn Tech Talk• Set up an account– Personal, company, group
• Choose your level of commitment– Wait to be contacted– Contact people one-on-one– Join conversations– Start/host conversations
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Twitter• Post updates • Follow others to get
their updates• Search for timely info• Follow topics of
interest• #hashtag = topic/tag• @AnnT = shout out
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Twitter Tech Talk
Inform• Send specials• Send RT-worthy
messages• Set realistic
expectations• Use #
Engage• Find folks to follow• Listen and RT• Use @• Link to articles et al for
more details• Tweet during conferences
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Facebook Personal Page Facebook Company Page
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Facebook• Have a plan to keep the updates flowing• Take the time to listen• Be flexible & prepare to roll with it• Your following is built on the relationship of
your fans• Consider campaigns
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Facebook Tech Talk• Get 25 ringer fans (secure
your name)• Tell people about your FB
page– Tell FB friends– Send out an email with a
link– Post a link on your web site– Mention it everywhere – Get e-fluencers to talk
about youwww.facebook.com/pages/create.php
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Final Tips• Have a plan/calendar• Look into Admin tools• Make the most of
every story• Do what’s right for
you! www.hootsuite.com
©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
QUESTIONS?
If you have an interest in further training on social media in your area, please let us know.
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