mitsubishi pajero parent company mitsubishi … pajero mitsubishi pajero parent company mitsubishi...
Post on 19-May-2018
222 Views
Preview:
TRANSCRIPT
Mitsubishi Pajero
Mitsubishi Pajero
Parent Company
Mitsubishi Motors
Category
SUV
Sector
Automobiles
Tagline/ Slogan
The Incredible 4x4
USP
1 / 4
Mitsubishi Pajero
Powerful off-road luxury performer
STP
Segment
Premium SUV Segment
Target Group
Upper middle class executives
Positioning
A strong powerful fully featured four-wheel drive
SWOT Analysis
Strengths
2 / 4
Mitsubishi Pajero
1.Sold with names like Montero and Shogun in Asia, Europe 2.One of the most popular SUVs since its launch in 1982 3.Strong Mitsubishi brand backing the SUV vehicle 4.Powerful performance and off-road capabilities 5.Consistently producing around 100,000 vehicles annually to meet demand
Weaknesses
1.Hasn’t been able to leverage more on its brand in emerging markets 2. Stagnated market share due to competition from international brands
Opportunities
1.Fast growing automobile market
2.Increasing purchasing power parity
3.Use the strong global brand presence 4.Need to work on bringing hybrid and eco-friendly models
Threats
1.Intense competition
2.Government regulations and increasing fuel prices
3 / 4
Mitsubishi Pajero
3.Improvement in public transport
Competition
Competitors
1.Toyota Fortuner
2.Ford Endevour
3.Audi Q5 4.Honda CRV
4 / 4
top related