missouri partnership v2 missouri economic development council annual meeting june 9, 2015

Missouri Partnership v2

Missouri Economic Development CouncilAnnual Meeting

June 9, 2015

Who is this guy?

What is the Missouri Partnership?

Marketing and recruitment

Founded in 2008 as: ­ 501c(6) non-profit corporation­ Partner with DED and Hawthorn Foundation

Offices in St. Louis and Kansas City

12-person team

12-person statewide Board of Directors

Our value proposition

Source of new investment deals

Supporting resource on deals for communities

Partner in cooperative marketing activities

Facilitator of capacity building

Our mission

Our results since 2010

*Based on company commitments at time of announcement as of June2015. Actual results may exceed or fall below stated commitments.

announced projects

jobs recruited

in new payroll

in new investment

85 11,199

$598.7 M $1.13 B

Two months and counting …

Observations and learnings (what I’ve seen & heard)

Our responses so far

Our mission v2

Priorities going forward

Relationships

Resources

Reputation

Reputation and economic development

Places leave lasting impression on people, and people make location decisions

Choices for companies getting harder. Brand, or reputation, more important than ever as differentiator

Brand attracts talent and talent attracts business

Shows you know who and what you are

Adapted from “The Science Behind Economic Development Branding”, ATLAS Advertising

Reputation and rationale

Strategic location

Competitive business environment

Inexpensive

Reputation and rankings

Reputation in real life

Reputation in real life

Reputation in real life

Lakeside with the Locators 2014

“… should be marketing Missouri’s prowess at ‘making stuff well’ (just like the rest of the Upper Midwest).”

Stay tuned …

Missouri Partnership v2

Steve Johnsonsteve@MissouriPartnership.com 314.725.0949