miritec case: "billion reasons to believe" promo in africa

Miritec was a technical partner of “Billion Reasons to Believe” promo in 6 African countries

“BILLION REASONS TO BELIEVE” PROMO IN AFRICAN COUNTRIES

COCA-COLA CEWA

Coca-Cola CEWA business unit embraces 30 countries

from Central, East and West Africa. In Coca-Cola Eurasia &

Africa business group, CEWA provides 15% of GDP.

Establishment of the unique transport and distributional

system is a distinctive feature of CEWA. It is constructed

considering spatial coverage and delivery conditions of

the area.

CHALLENGE

“Billion reasons to believe” is a promo of the social nature,

and its idea is to encourage young people to share their

artistic and professional achievements. Numerous

celebrities and acknowledged businessmen from

participating countries joined it to inspire others with their

success stories. The latter were shaped in videos.

Participants should have had an opportunity to create

personalized memes with their stories and share them in

social media, marked with hashtag of the promo -

#IAmAReason.

Aside from promo’s emotional background, its viral effect

was to get enhanced due birthday greetings’ mechanics.

Member countries: Nigeria, Kenya, Tanzania, Uganda,

Mozambique, Ethiopia.

TASK

Successful launch and implementation of the promo

required a multifunctional platform. Its functionality was

to enable tools to watch videos, textual descriptions of

celebrities’ success stories, and Gallery with their photos.

At the same time, participants should have been given

user-friendly tools to design memes with their stories and

send birthday greetings to friends.

High load was one of the crucial requirements for the

platform due its geographical coverage.

SOLUTIONS

The project works covered:

platform development and its incorporation with

Amazon Web Services;

FUTURE STEPS

integrate the platform with more social media

(Youtube, Pinterest, Disqus);

add other languages that prevail in Africa (French,

Arabic);

increase high load of the platform by 40%.

CUSTOMERCoca-Cola (CEWA)

INDUSTRYBeverage

CHALLENGEBrand awareness increase amongst the young people with a promo, encouraging sharing personal success stories.

BUSINESS BENEFITSThe promotion is still active; though the

engagement of young people aged 18-35 has

already reached 60%.

TECHNOLOGIES AND METHODOLOGIESProgramming language – PHP

Methodology – Waterfall model

CONTACT US

www.miritec.com

marketing@miritec.com

4, Ivan Lepse Boulevard, Kiev, 03680, Ukraine

+380 44 359-05-90

generation of memes and their automatic posting

on Facebook;

functionality to watch videos and view Gallery;

tools to create birthday greetings by entering

addressee’s email;

integration with social networks (Facebook,

Instagram, Twitter);

multilingual support for different countries (English,

Portuguese, Swahili);

content grabbing by hashtag and its display on the

platform considering languages and dialects.

Miritec was a technical partner of “Billion Reasons to Believe” promo in 6 African countries

“BILLION REASONS TO BELIEVE” PROMO IN AFRICAN COUNTRIES

BUSINESS BENEFITS

Currently, the promo is still ongoing, but success of its

idea has been evident since the first days of the promo.

More than 60% of the participants are young people aged

to 35 years, who actively create personalized memes,

birthday greetings and posts with promo’s hashtag. The

biggest engagement is observed amongst the

participants from Nigeria, Mozambique and Kenya.

More than 150 positive comments in social networks

confirm their support and interest in the promo.

CUSTOMERCoca-Cola (CEWA)

INDUSTRYBeverage

CHALLENGEBrand awareness increase amongst the young people with a promo, encouraging sharing personal success stories.

BUSINESS BENEFITSThe promotion is still active; though the

engagement of young people aged 18-35 has

already reached 60%.

TECHNOLOGIES AND METHODOLOGIESProgramming language – PHP

Methodology – Waterfall model

CONTACT US

www.miritec.com

marketing@miritec.com

4, Ivan Lepse Boulevard, Kiev, 03680, Ukraine

+380 44 359-05-90