mipcom 2013 southwood

Production Opportunities from Around the World: It’s time for AfricaRussell Southwood, Balancing Act

www.balancingact-africa-com

@BalancingActAfr Tel: +44 7973 561 987

Exhibit 1: Fragmentation bringsopportunities Several different types of fragmentation More media. Liberalised countries have more radio and TV

stations. For example: Kenya: 18 TV stations and 100+ radio stations. 3-5 key players but they have decreasing total share

Vernacular language stations, particularly in radio create greater fragmentation but also beginning to happen in TV (Kass TV in Kalenjin)

Mobile media and Internet will increase in share as the level of local content continues to increase

Video: You Tube already in Top 5 Alexa web site rankings for African countries measured. Will increase with LTE/4G. Use of online content sites

More channels through increased Pay TV competition and the transition to digital television (see table below). Shift from time based to thematic

The new African TV landscapeNumber of Analogue TV Channels by country (2011)

43% of countries only have 1-2 analogue channels.

Exhibit 2: DTT - Progress digital transition so far

Status Number of countries

No announcement of timeline (“Nowhere to be seen.”)

11

Policy paper, Task Force, Committee, Training(“Slow adopters”)

17

Pilots 20

Early adopters (Mauritius) 7

Completed (Tanzania?) 1

Tablets (<1%)

$136-495

Smartphones (<1%-20%) >$100-400

Featurephones (10-20%) US$60-100

Basic phones (60-89%) $30-50

NowExhibit 3:Mobile asMedia

Tablet (1-3%)

$100-300

Smartphones (3-20%) $70-

300

Featurephones (20-30%) $60-80

Basic phones (47-76%) $40-50

3-5 years time

Exc South Africa: 80% prediction

What Other People Watch African Film Emerging social media

Emerging Online Digital Advertising Emerging Technology

Balancing Act Consultancy and research Reports: Analogue to digital migration in Africa-Strategic

choices and current developments (Out now) 3nd edition of African Broadcast and Film Markets (Before end

of 2013)