ministry of science and education of the russian federation plekhanov russian university of...

MINISTRY OF SCIENCE AND EDUCATION OF THE RUSSIAN FEDERATION

PLEKHANOV RUSSIAN UNIVERSITY OF ECONOMICS

Faculty of Hotel, Restaurant, Tourism and Sport Industry

«The development program of Moscow hotel complex»

Students: Panova Ekaterina Sherbakova Darya

Group 190-28

Supervisor: cand.econ.sciences, associated prof. Nikolskaya E.Y.

Moscow 2015

PLAN

Introduction

1. Main indices of hospitality development in Moscow

2. The evaluation of incoming tourist flow

3. The State program

«Development of the rest and tourism industry 2012-2016»

4. Investments in Moscow hotel market

Conclusion

HOSPITALITY IN MOSCOW 10% of local budgetary receipts

The goal an attraction of touristsNecessary conditions for attraction: compliance to international standards; knowledge of changes in touristic requirements; deliberate organization of hotel objects.

is

HOSPITALITY IN MOSCOW

Analysis for attraction

The analysis consists of the comprehensive investigation of: statistical data on the entrance tourism; market segmentation; political and economical situations in Russia.

Program

HOSPITALITY IN MOSCOW

Goals of the program:

providing information for design of quantity of locations; attraction of investment streams; development of a touristic infrastructure; planning of activities of concrete hotels.

INDICES OF HOSPITALITY DEVELOPMENT IN MOSCOW

Source: Moscow Statistics Department

Year Tourist flow (million people)

Capacity of Moscow hotels

2014 5,3 40000 rooms

2018 7,59 50000 rooms

MARKET SEGMENTATION

Falls in luxury segment

Growth in midscale-economy class

TRENDS IN ARRIVALS Leader in arrivals -

China – 376,5 thousand in 2013

Popular countries: Japan and Southern Korea.

INVESTMENTS

«Mebe Development» 50 million dollars «Mercure» 4*230 rooms «Kempinsky» «Intercontinental hotel group»

THE STATE PROGRAM «DEVELOPMENT OF THE REST AND TOURISM INDUSTRY 2012-2016»

The main theses of the program: development of area sampling of hotel

location is going on; reconstruction of hostels and building floatels

are planning; reconstruction, repair and gardening of parks,

estates and sport complexes are the foundations.

PROGRAM OF DEVELOPMENT

increasing the number of rooms by 10 thousand in 3 years; construction of middle segment hotels; focusing on tourists from Asian countries; interacting with tour operators and travel agencies; development of special cultural and entertainment

programs.

Thank you for your attention!