minibar workshop march 2010

Paint-by-numbers SEO

Minibar workshop

This presentation of Paint-by-numbers SEO by Plug in SEO is licensed under a Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License

1,000 PageRank 4 back links for $10

Copy:100 words $1

50 directory submission $4

Sweatshop SEO

Cost VERY LOW

Risk MEDIUM

Benefit LOW

Black hat SEO

Misleading spiders

Automated link creation

Artificialtraffic generation

Photo credit: http://muppet.wikia.com

Cost HIGH

Risk HIGH

Benefit LOWto HIGH

Experimental SEO

Tweaking on-page keyword positions

PageRanksculpting

Manipulating URLs

Photo credit: http://www.sgvtribune.com,http://www.negative-g.com

Cost MEDIUM

Risk MEDIUM

Benefit LOWto MEDIUM

Paint-by-numbers SEO

1. Essential website optimisation

2. Find valuable keywords

3. Create great content

4. Build links

5. Making SEO pay out

Cost LOW

Risk LOW

Benefit MEDIUMto HIGH

Paint-by-numbers SEO

WarningI will demo how Plug in SEO makes optimisation easier and faster,but I’ll always show you an alternative way

2. Find valuable keywords

Photo credit: www.flickr.com/photos/cambodia4kidsorg

Valuable keywords

Measuretarget list Check

Names Adjectives Attributes Desires

Actions Locale Emotions Events

prospects

Competitors

Brainstorm

Existing converting keywords

2. Find valuable keywords

Method

Names

Adjectives

AttributesDesires

Actions

LocaleEmotions

Events

sheep’s pluckScottish sausageScots pudding

recipeshistory oftraditions

sexycomfort foodfear of

freshtraditionalmealy

buyorderdelivery

organiclong lifevegetarian

USHighlandinternational

Burn’s nightcéilidhvalentines

haggis

++ = traditional Scots pudding recipes

traditional Scots pudding recipes

https://adwords.google.com/select/KeywordToolExternal

Checking

traditional Scots pudding recipes search volumetoo small

https://adwords.google.com/select/KeywordToolExternal

Checking

traditional Scots pudding recipes search volumetoo small

https://adwords.google.com/select/KeywordToolExternal

Checking

scottish black pudding Checking

How many conversions?

scottish black pudding

4801220%5%

= 58 conversions

monthly search volumemonth value periodclick throughyour conversion rate

multiply bydivide bydivide by

Checking

How many conversions?

scottish black pudding Checking

58 conversions

scottish black pudding Checking

58 conversionsLow competition

scottish black pudding Checking

58 conversionsLow competitionCan you be relevant

scottish black pudding

?

Checking

58 conversionsLow competitionCan you be relevantCan you convert

scottish black pudding Repeat

For other word combos

Target keyword list

scottish black pudding Repeat

For other word combos

Target keyword list

What do I do with them?

3. Create great content

Photo credit: www.flickr.com/photos/9541469@N05

Great content

entertain

Single topic Ideas

What’s hot in the social web?

Search

What’s working for competitors?

amuseinspire

exciteeducate

angeraid

3. Create great content

Method

Brainstorm topics

Target keyword list

http://siteexplorer.search.yahoo.com

http://siteexplorer.search.yahoo.com

http://siteexplorer.search.yahoo.com

http://siteexplorer.search.yahoo.com

http://siteexplorer.search.yahoo.com

Repeat

Also availableMajestic SEO (majesticseo.com)pay-per-competitor

http://my.pluginseo.com

or

http://my.pluginseo.com

http://my.pluginseo.com

http://my.pluginseo.com

http://my.pluginseo.com

http://my.pluginseo.com

http://my.pluginseo.com

http://ubervu.com

http://ubervu.com

Special diet haggis

Kids don’t like haggis

Unusual recipes

Healthykid-friendly black sausage burgers

Idea

Idea

Idea

Our idea

Great content

Recipe

educate

aid

amuse

Special diet haggis

Kids don’t like haggis

Unusual recipes

Healthykid-friendly black sausage burgers

Idea

Idea

Idea

Our idea

Great content educate

aid

Recipe

Photograph kids trying black sausage vs. the burger

entertain

amuse

Special diet haggis

Kids don’t like haggis

Unusual recipes

Healthykid-friendly black sausage burgers

Idea

Idea

Idea

Our idea

Great content educate

aid

Recipe

Photograph kids trying black sausage vs. the burger

Go to the town centre and film a blind taste test

Healthy, kid-friendlyblack sausage burgers blind taste test

Great content

1. Single topic

2. Use phrase variations from your keyword list

3. Include phrase in page heading and title

4. Mix-up media: images, video, audio, docs

5. ALT and TITLE tags to describe media

6. Write naturally, don’t keyword stuff

Healthy, kid-friendlyblack sausage burgers blind taste test

Great content

Great. Now get me visitors

4. Build links

Photo credit: www.flickr.com/photos/sarniebill

£ £ £ £ £ £ £

Swap linksComplimentary businesses

Optional

Earn linksBlogs, news, Wikipedia etc.

Interested influencers

4. Build links

Method

Buylinks

Search

Target keyword

list DIY linksSocial media, video sharing etc.

Great content

DIY links

1. Upload a taster to these sites

2. Link back to your domain

Video#1: YouTube

Photos#1: Flickr

Presentations#1: SlideShare

Documents#1: Scribd

Social Media#1: Twitter

Link discovery#1: StumbleUpon

Audio#1: iTunes Store

Q&A#1: Answers.com

Find interested influencers

Find interested influencers

Find interested influencers

Plug in SEO takes all of your

keywords and locates relevant

and quality influencers in

Link Suggestions

http://my.pluginseo.com

Find interested influencers

Find interested influencers

http://my.pluginseo.com

More at www.pluginseo.com/paint-by-numbers-seo

£?

Relevant links

Great content

Valuable keywords

5. Make SEO pay out

Photo credit: www.andrewdunnphoto.com

Measure

Build links

Create great content

Research a keyword list

Some content

5. Make SEO pay out

MethodFix critical website issues

http://www.google.com/analytics/

http://www.google.com/analytics/

scottish black puddingblack pudding

black scottish puddingsorder black puddings

scottish pudding delivery alabamawhats a blank pudding

scots black sausage

SEO forblack pudding

Google Analytics Advanced Segments

Google Analytics Advanced Segments

Google Analytics Advanced Segments

Google Analytics Advanced Segments

Google Analytics Advanced Segments

Paint-by-numbers SEO

1. Essential website optimisation

2. Find valuable keywords

3. Create great content

4. Build links

5. Making SEO pay out

This presentation of Paint-by-numbers SEO by Plug in SEO is licensed under a Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License

http://www.pluginseo.com/paint-by-numbers-seo

http://www.pluginseo.com/minibar

minibarmarchPassword

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