mind the gap

Communication

targets

COMMUNICATION We want to inform as many young people as possible about the 1 euro museums. This in the most direct way: catching them where they are!

CONTENT

We want to create a first nice experience at the museum. We organize supportive activities to boost young people’s

eagerness to go to the 1 euro museums

targetgroup

KIDS – 12 / YOUNG 12 – 16 / YOUNG 16 – 26

website

News plugin: 1 euro information on partner websites

Museum reports by young people

Online networks

Posters

Booklet

Booklet for childrenin collaboration with (H)ART, art magazine

in april they have a special children’s edition of the magazine

1 euro covered by the Flemish media

VRT Nieuws - Brussel Nieuws - De Morgen - Het Laatste Nieuws - Het Nieuwsblad (Oostkust/Brugge) – Knack - Belang Van Limburg - De Tijd -

Het Laatste Nieuws Limburg - Het Laatste Nieuws Oostkust - Het Nieuwsblad Oostende/Westhoek – GVA - De Redactie – Jeugdwerknet -

Radio 1 – StuBru - Radio 2 (3 regionale zenders) - ….

1 euro on the road

Bringing the museum to the peopleWe travel around the country with our 1 euro caravan. We bump into

youngsters on their first studentparty, at their favorite music festival, … We inform and motivate them to visit the 1 euro museums.

Ghent Festivities summer 2008 a Popular Cultural Festival

Making a museum on the Festival10 young artists go to Pukkelpop, an international recognized music festival.

Together with the visitors they turned the festival into a museum. Also our promoteam was present!

Cultuurmarkt Vlaanderenlaunch of a fresh and new cultural season in Flanders

And morethe 1 euro promoteam was also present at

• 6/09/2008 - Laundry Day (Antwerp, dance festival at the Port of Antwerp)• 24/09/2008 – Student Kick Off (Ghent, academic start)• 25/09/2008 – StuDay (Antwerpen, academic start):• 25/09/2008 – Studentenwelkom (Leuven, academic start)• 15/10/2008 – Dag van de Student (Brussel)• 17/10/2008 – Dag van de Jeugdbeweging (A’pen, Bxl, Gent):• 2/11/2008 – Student Welcome Concerts • 19/01/2009 - Dag van de cultuureducatie

Action!

Media Stunts!

Museum Cycling TourSporty start:

23 enthousiastic youngsters discover the 23 “1 euro museums” by bike. Minister of Culture, Youth and Sports, Bert Anciaux is riding ahead!

Party at the MuseumThe cycling tour ended at the Royal Museum of Fine Arts in Antwerp, where

about 1000 youngsters celebrated the launch of the “1 euro museums”

Let’s swim!About 150 youngsters take an ice cold dive at the Sportimonium, museum of sports.

Since the first of January the Sportimonium and two other useum, FotoMuseum & Huis van Alijn, join the “1 euro museums”!

Content orientated activities

1 euro museum & youth movements On the “Dag van de Jeugdbeweging”.

Promo at breakfast + lounge at Bozar, S.M.A.K.&KMSKA‘

Stories at the MuseumYouth authors and illustrators tell their stories at their favorite museum. Feat. Gerda Dendooven (6+), Marita de Sterck (14+), Joke Van Leeuwen (8+), Klaas Verplancke (16+)

Museum in the Picture!3 museums pictured by youngsters

(Middelheimmuseum, Kunstmuseum aan Zee & MIAT) in collaboration with: Maks!, Centrum voor Beeldexpressie & Pentax