million dollar sales message secrets - easy sales copy ... · million dollar sales message secrets...

Million Dollar Sales Message SecretsHow To Create Amazing Sales Messages That Sell Like Crazy... Without Sounding Salesy or

Manipulating People!

(This works even if you HATE selling and never want to know anything about how to write a sales letter.)

Live Webinar Demo will show you the NEW Easy Sales Copy Wizard that actually creates all the sales messages you could ever need to sell anything!

My Favorite Quote About Sales Copy“Copy is not written. Copy is assembled. You do not write copy, you assemble it. You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures, you are building a little city of desire for your person to come and live in.”

Author:“Breakthrough Advertising”

My Promise To You:• I'll share with you how to create money-making

sales messages fast and use them to sell a LOT more of your products and services... No matter what you sell!

Question:

• What's your biggest concern when it comes to “writing sales copy”?

Jim Edwards

• Selling online since 1997

• Self-taught copywriter and webmaster

• Best Selling Author

• Used my sales copy skills to go from dead broke, bankrupt, and living in a trailer park to a paid off house in 18 months - that's the power of really great sales copy!

• Quick story…

The #1 Thing I Decided To Get Good At• Selling online since 1997 with decent results

• Autumn of 2000 I decided to get REALLY good at putting words on paper to get people to buy stuff!

• Year later moved into a real house… and paid it off in 18 months!

Imagine What Your Life Will Be Like When:

• You know how to quickly create amazing sales messages that actually makes people buy whatever you’re selling…

• You NEVER have to worry about suffering for days and weeks trying to write sales messages…

• You never have to pay a copywriter tens-of-thousands of dollars to write for you…

Imagine What Your Life Will Be Like When:

Will this make a difference for you and your family?

RESULTS! / PROOF!

$3,000,000.00+ In Sales

$2,500,000.00+ In Sales

$1,250,000.00+ in Sales

Smaller Ones

$102,698+ Sales

$28,041/ Yr Recurring$21,327+ Sales

$51,622+ Sales

$25,531+ Sales 72 Hours

$138,528+ Sales

Results Are Not Typical

• I'll walk you through the system we're using to get great results.

• Please understand that my results are not typical because the average person who attends ANY training gets zero results.

• However, I'm happy to share with you, for FREE, exactly what's working for me.

• This is NOT for "get rich quick" people, work at home "bizz opp" people.

What We'll Cover:

• Secret #1: The Secret To Unlimited Traffic

• Secret #2: Every Copywriter’s Secret “Potato” Box

• Secret #3: How LEGO-style “building blocks” hold the key to create amazing sales messages in a flash!

Secret #1: The Secret To Unlimited Traffic!

Million Dollar Sales Message Secret #1

• There is no problem in your business that can't be solved if you have a better sales message!

Million Dollar Sales Message Secret #1

• Most people say: "If I could just get more traffic, I could make more money." Or

• "My problem is I can't get enough traffic, and the traffic I do get is no good!"

Million Dollar Sales Message Secret #1

• The Truth: Great Sales Message = Traffic (and everything else) just takes care of itself!

• What do I mean?

Better Sales Message = MORE Sales

Problem: Not enough sales?

Better Optin Message = MORE Subscribers

Problem: Not enough subscribers?

Better Ad Copy = MORE Traffic

Problem: Not enough traffic?

Better Sales Message = Increased Conversions =

MORE Profit

Problem: Not enough profit?

Increase in conversion explodes profits (math)

Great Sales Message = you can profitably buy ads from a lot of different places

because your copy converts!

Affiliates will seek you out because your sales message converts!

Million Dollar Sales Message Secret #1

Big Takeaway: A Better sales message solves virtually any problem in your business!

So, you want better copy!

That means you have to hire a professional to write

it for you from scratch, right?

Secret #2: Every Copywriter’sSecret “Potato” Box

Million Dollar Sales Message Secret #2

• Professional-level sales copy results using templates, tools, blueprints and swipe files!

Million Dollar Sales Message Secret #2

• Most people think:“If I want to get professional-level copy, I have to hire a copywriter because they must have some secret education / talent / strategies that I don't have.”

Million Dollar Sales Message Secret #2

• Truth: There’s an “Ace” up every copywriter’s sleeve!

• What do I mean?

The TRUTH About Copywriters

A great copywriter is not cheap…

This Is What It Costs To HIRE Someone To Write Sales Copy For You – Time / Expense

• Sales Letters

– John Carlton: $2,500 / hr

– Garret Strong: $2,000-$7500

– ContentWriters.com: 1500 words $400

– TheWritersForHire.com: $480-1,200

– Others: $50/hr to $10,000

This Is What It Costs To HIRE Someone To Write Sales Copy For You – Time / Expense

• Video Sales Letters

– UpWork.com: $30-45 /hour

– Guru.com: $10-20/hour w/ $200 minimum

– CopyWritersCrucible.com: $90 / minute

This Is What It Costs To HIRE Someone To Write Sales Copy For You – Time / Expense

• Email Teasers

– EmailMarketingCopywriter.com: $1,000 minimum

– Various pro copywriters: $100 per email message

BTW…Yours isn't the only project they're

working on - get in line!

They often take weeks to do your assignment (because the good ones are busy!)

The Late, Great Gary Halbert Said…

You don’t just get to order up asales letter and walk away… there’s aa TON of prep work YOU have to do…

Lots of time interviewing to “understand your market”

Good ones will send you a detailed, multi-page questionnaire…

“Getting the prep work out of clients is like pulling hens teeth!”

What the copywriter gives you back is just a first draft!

You'll have to format it, tweak it, test it, and modify it yourself.

If you want a video sales letter (VSL), emails, Affiliate toolbox, etc. …

- These are all upgrades!

TRUTH: Copywriters know how to suck the information out of your head… but it can feel like all they do is just

spit back what you gave them in the sales copy.

It causes some people to say “Wait a minute! If I knew I had

to do all this work, I would have just written the dang

sales letter myself in the first place!”

TRUTH: Virtually every copywriter uses swipe files of formulas, ideas

and blueprints to write copy.

The info they get from you is what

they use to “Fill in the blanks!”

What Gary Halbert Said About Swipe Files …

Historical Side Note…

• Gary Halbert famously kept his swipe file in a potato box. He called it his “fodder file”

Bottom Line: Sales copywriters can be expensive, can take a long time,

and they’re using templates that you could use too… if you just had them!

What if you could make this whole process simpler, faster, and skip

right past the BS?

Secret #3: How LEGO-style “building blocks” hold the key to create amazing

sales messages in a flash!

Million Dollar Sales Message Secret #3

• "Sales Copy Building Blocks" quickly turn out any sales message you need in a flash!

Million Dollar Sales Message Secret #3

Most business owners think writing great sales copy yourself means killing yourself struggling for

weeks to write long form sales letters.

Million Dollar Sales Message Secret #3

• KEY: STOP thinking in terms of "writing" and START thinking in terms of interchangeable pieces you can use over and over.

• What do I mean?

Here are all the sales message items you typically need to be able to create in your business

Sales letter Graphical Ads Announcement email

teaser Affiliate email teaser Blog posts Facebook ads Headlines for hot, warm

and cold markets

Video sales letter script Video sales letter

PowerPoint slide deck About me page Sales copy bullets Tweets Bullets And more!

Most people think of them all as separate

• “First I have to write this, then I have to write this, then I have to write this!”

• … starting OVER again with each new piece of copy!

Nobody’s got time for

that!

Better Way:

• Use the same “building blocks” over and over to create everything!

Building blocks are NOT headlines, bullets, calls to action, etc.

Building blocks are the elements you use to create ALL those things and more

Define Building Blocks To Write Any Sales Message

• Topic of sales copy• Target audience• Outcomes they want• Desires they want• Obstacles they face• Benefits they want• Fears they suffer from• Payoffs they seek• Problems they want to solve• Pain they want to avoid• Once you can isolate all of those, you can then assemble them into

ANYTHING you need

• Topic: book marketing• Target: authorpreneur• Outcome: Published Author• Desire: write a book• Obstacle: don’t have time• Benefit: credibility• Fear: making mistakes• Payoff: royalty checks• Problem: get published• Pain: writing for weeks• Once you can “check the box” on each of these blocks, you can

then assemble them into ANYTHING you need

Check The Box

Building Blocks Example: Ebook Authors

Headlines

Headlines

Headlines

Headlines

Headlines

Headlines

Sales Copy Bullets

Build curiosity

Build desire

Build pressure to act

Bullets

Bullets

Bullets

Bullets

Bullets

Bullets

• Gets people to click the buy button

• Gets people to subscribe

• Gets people to take the action YOU want them to take

Call To Action

Call To Action

Call To Action

ACT NOW

ACT NOW

Million Dollar Sales Message Secret #3

Big idea / Bottom Line: If you can gather together the basic building blocks, then you can assemble any piece of sales copy or sales message you want faster and easier… and without having to hire anyone!

Can Make Any

Copy You Need!Sales

Let’s quickly recap…

What We've Covered So Far:

• Secret #1: Once you've got a great sales message that converts, traffic takes care of itself!

• Secret #2: Once you discover the “secret” swipe files professional copywriters use, you never need to hire one!

• Secret #3: Your life is a lot more fun and profitable when you use “building blocks” to build your sales messages!

Let me ask you a question...

So who wants to take things to the next level?

Put in the Q&A box, "I'm ready!"

Introducing: The “Easy Sales Copy Wizard” software

If You Want To Write Amazing Sales Copy…This Is The Ultimate EASY Button…

Step 1:Fill out the questions…

it’s Fast and FUN!

Step 2:Hit the “Build” button and choose the sales

message you need

Step 3:Do a light edit and

PRESTO – Your Copy Is DONE!

This Amazing Software works on Both PC & MAC to create your:

• Complete, Customized Sales Letters to sell virtually anything to anyone

• Complete Video Sales Letter Scripts, including PowerPoint slide decks

• About Me page to promote yourself on your website or Amazon Author page

• Facebook and Social Media Ads that convert

• Blog Posts and Social Media Posts that sell

• Promotional "Tweets" that get clicks

• Email Teaser to announce to your list

• Email Teaser for your affiliates to

announce to their lists

• Hundreds of Headlines for Hot, Warm and Cold Traffic

• Hundreds of Sales Copy Bullets 100% customized to your product or service

• Product descriptions for Amazon, Ecommerce sites and more

• JV Recruiting Video Sales Letter to get people to promote for you

• An entire JV Affiliate Toolbox ready to copy and paste right into your website

• And more!

Easy Sales Copy Wizard Software

Total Value: $497

What Others Have To Say

• “Jim, as a professional copywriter I can tell you this new wizard just helped me save hours of time putting together a brand new project... Not only will your new wizard help even total beginners write great copy fast, it's now super easy to split test everything (and that's where the real money is). So this wizard is even more awesome than I expected.”

– Craig Perrine, Professional Copywriter

What Others Have To Say

• “WOW! That is brilliant! I am very impressed. Not only for pure sales copy for my front page, but for the video sales letter all written out for you. You’re a genius!”

– Stew Smith, Author of 40+ Books, Former US Navy SEAL

What Others Have To Say

• “This is one of the best wizards you’ve ever come up with! You added stuff like the JVToolbox and the VSLs I’ve never seen anywhere else. I look at this and cannot imagine ever creating an information product again without using this to market it… I will use this for the rest of my career as an information marketer!”

– Jeff Herring, Professional Information Marketer, Co-Creator of the “Custom Content Wizard”

BONUS #1

Killer Sales Copy Elements: Creating

Sales Copy That Actually Sells...

FAST!($197 Value)

BONUS #2

($197 Value)

BONUS #3

($197 Value)

BONUS #4: 3 Case Studies + Sample Files

• Watch over my shoulder as I walk three people step-by-step through using the software for THEIR own projects!

• Craig Perrine

• Stew Smith

• Jeff Herring

• + Get the Sample Files from each session!

• Value: Priceless!

Bonus #5

Value: Priceless!

What You're Going To Get:

• Easy Sales Copy Wizard Software ($497 Value)

• Killer Sales Copy Elements: Creating Sales Copy That Actually Sells... FAST! ($197 Value)

• "How To Write a Damn Good Sales Letter" Training ($197 Value)

• Complete Copywriting Q&A Webinar ($197 Value)

• BONUS Case Studies + Sample Files (Priceless)

• Private Facebook Group (Priceless)

Total Value: $1,088+

And It’s Worth Every Penny of $1,088

• $1,088 – ACTUAL Value

• $897 – My accountant’s Price

• $497 – Regular Price

$247 – Special Webinar OfferONE-TIME Payment

Get Started Now: EasySalesCopyWizard.com/kathleen/

Special Gift To Webinar Attendees

• $50 MORE OFF! (Total discount $300!)

• Your price RIGHT NOW is just $197

• Coupon Code: kathleeng50off

Get Started Now: EasySalesCopyWizard.com/kathleen/

What You're Going To Get:

• Easy Sales Copy Wizard Software ($497 Value)

• Killer Sales Copy Elements: Creating Sales Copy That Actually Sells... FAST! ($197 Value)

• "How To Write a Damn Good Sales Letter" Training ($197 Value)

• Complete Copywriting Q&A Webinar ($197 Value)

• BONUS Case Studies + Sample Files (Priceless)

• Private Facebook Group (Priceless)

Total Value: $1,088+

Money or Excuses

Get Started Now: EasySalesCopyWizard.com/kathleen/

BUT

Other Stuff You COULD Spend $200 On…

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1/2

Now YOU Have Two Choices…• First Option – Do Nothing and suffer

from too much work, take weeks or months to get your sales copy done…

• Second Option – Pull the extra change out of your pocket, and for under $150 have all of your sales copy needs taken care of forever!

• By the way, if I can’t make you money, I don’t deserve yours…

Get Started Now: EasySalesCopyWizard.com/kathleen/

Signature GuaranteeTake 30 Days to put it to the test… If “Easy Sales Copy Wizard” doesn't help you write money-making sales copy fast and use that sales copy to sell more of your products and services... without suffering for days and weeks trying to write sales copy or paying a copywriter tens-of-thousands of dollars to write a sales letter for you… then I'll refund every penny you paid!

Get Started Now: EasySalesCopyWizard.com/kathleen/

What You're Going To Get:

• Easy Sales Copy Wizard Software ($497 Value)

• Killer Sales Copy Elements: Creating Sales Copy That Actually Sells... FAST! ($197 Value)

• "How To Write a Damn Good Sales Letter" Training ($197 Value)

• Complete Copywriting Q&A Webinar ($197 Value)

• BONUS Case Studies + Sample Files (Priceless)

• Private Facebook Group (Priceless)

Total Value: $1,088+

You’ll Get EVERYTHING Here…

For Just $197

+ Much MORE!

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Case Studies

• Easy Sales Copy Wizard (PC & MAC) ($497 Value)

• Kille Sales Copy Training ($197 Value)

• Sales Letter Training ($197 Value)

• Copywriting Q&A Webnar($197 Value)

• Case Studies, Samples, FB (Priceless)

What You’re Gonna Get…

Total Value: $1,088

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