millennial insights sharing - microsoft...millennial insights sharing by truc huynh –hr director...
Post on 24-May-2020
6 Views
Preview:
TRANSCRIPT
MILLENNIAL INSIGHTS SHARINGBy TRUC HUYNH – HR Director
Coca-Cola Beverages Vietnam Limited
Source: Deloitte Insights, May 15th 2018
CONTENT
1. Who they are?
2. What differences?
3. How they think about business?
4. An opportunity for Business Leaders
WHO THEY ARE? GENERATIONSBaby Boomer
(1946 – 1964)
Generation X
(1965 – 1981)
Generation Y | Millennials
(born after 1980)
Generation Z
(born after 2000)
• “Live to Work!”
• Spend “quality time” with children
• Excelling in their career is important
• Prefer telephone or face-to-face communication
• Desire challenge and opportunity
• “Work to Live!”
• Friends with their child, want to spend quantity time
• Expect their career to keep moving forward or they will leave
• Prefer electronic communications
• Change from job security to career security
• “Live, then Work!”
• Achievement oriented
• Prefer instant or text messaging
• Want to build parallel careers –experts in multitasking
• Will be in workplace
very soon
WHO THEY ARE? Y | MILLENNIALS
HR
ENGAGED
PRODUCTIVELOYAL
Soon to be X-ZDivide
85% Organizations are experiencing the
X-Y Divide “Syndrome”
97% Believes it will only get HARDER to
build a HAPPY WORFORCE
Source: Anphabe generation survey 2017
WHAT DIFFERENCES?
WORK
PHILOSOPHY
CAREER PERCEPTIONS & BEHAVIORS
CAREER PLANNING
KNOWLEDGE & SKILLSET
WORKING
STYLE
WIDE knowledge from
DIVERSIFIED exposures
Tech-savvy
Head in the clouds
Mobility
Work faster
Optimistic yet Risky
Challenge - Selective
Be flexible
Multi-tasking
Individualist
Work for fun
Money is to be spent
Experienced more
Work WITH Boss
Career Dreamer
Short-term Opportunist
Instant Gratification
Clear-end Goal
Source: Anphabe generation survey 2017
HOW THEY THINK ABOUT BUSINESS
• Millennials think:
Figure 1. Millennials’ views of corporate motives dim
Percent of millennials who say businesses… Agree Disagree
54%
2016 2017 2018
They have no ambition beyond wanting to make money*
50%
48%
62%
34%
2015 2016 2017 2018
Their leaders are committed to helping improve society
53%57%
39%
62%
34%
47%
47%44%
58%
65%
48%
45%
30%
37%
20
30
40
50
60
70
80
They focus on their own agendas rather than considering the wider society
75% 75%
64%59%
23%
33%38%
21%
2015 2016 2017 2018 2015 2016 2017 2018
20
30
40
50 44%
60 52%
70
80
20
30
40
50
60
70
80
20
30
40
50 44%
60
70
80
They behave in an ethical manner
They have more concerns about➢ Business Leaders are committed to
helping improve society➢ Businesses behave in an ethical manner
Source: Deloitte Insights, May 2018
• Millennials think:
Business don’t prioritize issues that matter most to Millennials
Figure 2. Employers are “out of step” with millennials’ priorities
Percent of millennials who say…What businesses should try
to achieveMy organization’s priorities
10
0
20
30
40
60
Generate jobs/ provide employment
Improve society e.g., educate,
inform, promote health and well-
being
Drive efficiency, find quicker and better ways of doing things
50
43%
25%
39%
25%
36%
32%35%
19%
33%
14%
29%26%
24%
51%
21%
33%
15%
34%
Innovate: develop new products and services, generate new ideas, etc.
Enhance livelihoods (of its employees)
Improve/protect the environment
Improve skills of its employees
Generate profit Produce and sell goods and services
Source: Deloitte Insights, May 2018
HOW THEY THINK ABOUT BUSINESS
• Millennials value:
Source: Deloitte Insights, May 2018
HOW THEY THINK ABOUT BUSINESS
AN OPPORTUNITY FOR BUSINESS LEADERS
Figure 9. Millennials see business leaders having a more positive impact than
religious or political leaders
Percent believing these groups are having a…
Leaders of NGOs and not-for-
profit organizations
59%
44%
33%
19%23%
42%
52%
71%
Business leaders Religious/faith leaders Political leaders
Positive impact Negative impact
• Millennials have faith in business leaders:
That’s why now is the time for
business leaders to prove themselves
as agents of positive change.
Source: Deloitte Insights, May 2018
AN OPPORTUNITY FOR BUSINESS LEADERS
• Millennials have less loyalty to stay:
That’s why now is the time to take
proper actions for engaging your
millennials more
Figure 14. In an uncertain environment, turnover will likely remain high
Percent of millennials who expect to…
44%
38%
43%
27%
31%
28%
Leave within
two years
Stay beyond
five years
2016
2016
2017
2017
2018
2018
Source: Deloitte Insights, May 2018
LET’S LISTEN MORE TO OUR MILLENNIALS’ REPRESENTATIVES
AND
FIND OUT SOLUTIONS TO ENAGE, ENABLE AND ENERGIZE THEM
top related