mike mcgrail, lite 2016
Post on 18-Feb-2017
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The Importance of PersonasMike McGrail
Marketing Director
Do you know who your customers and prospects are?
Personas help that understanding
What do you need to know?
Current job role, skills and career path to this
point
Their personality and personal background
Their goals and objectives
The problems they face
What may be their objections?
Recognise anyone?
Gathering the Info?• Internal sessions with all
teams• Look at job specs, LinkedIn
and be a stalker • Interviews with customers
Then What?• Create the Persona docs –
presentation and posters and make centrally available
• Take all teams through face-to-face and consider feedback
• Ensure they’re front of mind• Refresh quarterly
Thanks!msm@getadministrate.com
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