microsoft on how technology empowers marketing at solvay

We

Connect People to Brandsthrough creativity and technology

on a global scale

“By 2017 the CMO will Spend More on IT Than the CIO”

(Gartner, 2012)

How We Move Forward

Levels of research / purchased online

95% Researched for products and services online

86% Purchased products and services online

79% Researched products and services online and bought

offline

Weekly Media Consumption

Weekly Media Use - %/ percent point

95%

78% 76%66%

57%

96%87%

81%

65% 65%

TV Radio Internet Newspapers Magazines

EU 10

+12 -12 -132010 vs 2012 -2 -3

Total hours spent per week using each media

12,4

16,4

14,1

4,6 3,9

15,6 1513,6

4,5 3,8

Radio TV Internet Newspapers Magazines

EU 10

Hours spent per media

+0.6 -0.7 -0.22010 vs 2012 -1.6 -0.4

ConnectivityWireless Penetration - %

Belgium 87%

EU 85%

Broadband Penetration - %

Belgium 67%

EU 56%

+2 +11

Online daily by Device

73%

59%

49%

14%

Comput

er

Tablet

Mobile

Games

Console

58

%

24

%

2010

11% of shopping is

done online.

Who will connect the ecosystems?

Everyone’s a Storyteller

The New Face of Fun

The Presumergeneration

A Contextual World

SOCIAL

MOBILE

CLOUD

DEVICES BIG DATACONNEC-

TIVITY

You Centric

Research Transfer Down timeConnected

Use of a device

for deep

research and

transactions

Start task on

one device and

continue that

task on another

one

Use of multiple

devices in

primary and

secondary roles.

Use of a device

when

transitioning to

some place

temporary

Use of a device

to relax, unwind,

kill time, be

entertained, and

stay informed

Commute

Changing Behavior with Tablets

Using more frequently than before

Same as before

Using less frequently than before

Do not use it anymore

Impact of New Tablet Purchase on MediaPurchased a Tablet in Past 6 months (Q4 2011 n=1,297)

TV

Printed

Books

Printed

Newspaper

And areGettingBigger

Windows 7 Android iOS Mac

WEWorldwide

Units Since Launch of Windows 7 as of March 2012, IDC Microsoft Confidential

What Do Consumers Want?

Gaming Mobile Apps & HTML 5

Social Search & Local

Stores

Media Productivity

Across Life, Play, and Work

A No

Compromise

Experience

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