microreactor power source market filealso the market of uav, unmanned aerial vehicle, ... nowadays...
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MICROREACTOR POWER SOURCE
MARKET RESEARCH
The Nordic-Russian Co-operation Programme in Education and Research
Degree Program in Business Management and Entrepreneurship (BME16)
Supervisor
Marina Weck Student
Arturo López
1 ABSTRACT
The micro-reactor power source (MPS) is a new form of portable power. It
utilizes propane air combustion - micro-reactor heater combined with a
thermoelectric generator (TEG) - a container with water for cooling and a
base for stability and extra cooling. Together they are producing a new en-
ergy option to be managed by the industry instead of the tradition lithium.
accordingly, this research has been focused in charging devices market,
founding in-sides about potential consumers, trends, retails, distributors,
opportunities and challenges micro reactor power source, getting infor-
mation from Fin-land and Europe.
Determining the real behavior of the prototype against the solar panels and
power banks with cost benefits the MPs have some real advantage against
the direct. Additionally to this, we analyzed the customer profile. Mainly
understanding the behavior of adventure sports consumers those how prac-
tice constantly outdoor activities. Moreover, we visited hypermarkets and
specialized shops (outdoor and tech) to list direct and indirect competitors.
Next, focused on the potential customers and retailers- distributor chan-
nels, we contact and interviewed 85 companies getting as feedback result a
low acceptance of the MPS for the retail mainly for the size of the product
and the fact that it is a gas the source of energy. For the international trade,
it was used the harmonized tariff schedule as key to finding what is hap-
pening in terms of international trade, we identified the main exporter and
importers in the industry in Europe. In total - there is demand for power
banks but people want easy to use devices.
Key words: MPS, Micro-reactor power source, Consumers, Trends, Retailers- distribu-
tors
2 TABLE OF CONTENTS
1 INTRODUCTION .........................................................................................................
2 CONTENTS ..................................................................................................................
3 LIST OF FIGURES .......................................................................................................
4 INTRODUCTION
4.1 Background information and introduction of the subject of the report ................. 4.2 Problem statement / project objectives ................................................................. 4.3 Limitations .......................................................................................................
4.4 Choice of theory / models, methods and sources .................................................
4.5 Time schedule ......................................................................................................
5 PROJECT RESULTS
Market research
Questionnaire and feedback
Harmonized Tariff Schedule Europe world
6 CONCLUSIONS
7 LIST OF REFERENCES
6 APPENDICES
3 LIST OF FIGURES, TABLES AND APPENDICES
Fig 1. Prototype
Table 1. Matrix competitors
Table 1. Time schedule
Table 2. Time schedule
Fig 2-3 Micro wind turbine
Fig 4-5 Flame Stower
Fig 5-6 Power back
Fig 7. Water proof solar charger + power back
Fig 8. Date of replay
Fig 9. Brands
Fig 10. Distributers
Fig 10. Distributers
Fig 12. Periodicity selling.
Fig 13. Europa market- Imports.
Fig 14. Imports EU Central and east.
Fig 15. Imports world EU and Finland.
Fig 16. Imports Finland.
4 INTRODUCTION
The main goal of this investigation is to analyze the composition of the market of
portable charging devices. The background for this project comes from our reliance
on traditional power sources and the problems associated with getting power
sources to remote locations. We cannot just plug it into the wall socket for example
when camping and moving about outdoors.
Also the market of UAV, unmanned aerial vehicle, commonly known as a drone, is
an aircraft without a human pilot aboard. The flight of uavs may operate with vari-
ous degrees of autonomy: either under remote control by a human operator, or fully
or intermittently autonomously, by onboard computers. Nowadays UAV (small un-
manned aerial vehicle market forecast 2015-2025) is in bull market, world UAV
market was around $ 6.8 billion last year and CAGR to 2020 will be 12%. In addi-
tion, The market of commercial UAV was $3 billion in 2015 and the CAGR to 2020
will be 15% (Business Insider).
Most of the UAVs are powered by high-tech brushless electric motors fed by light-
weight, energy-dense lithium-polymer (LiPo) batteries, technology adopted from
the aerospace and radio-controlled (RC) hobby industries. But the microreactor
power source project propose a new solution, The team research area is Microsys-
tems (мeмs) => power mems devises Relevance: Microsystems and microfabrica-
tion allow increase energy density of small power sources, substitute of li batteries.
Consequently the Project goal is to development this technology furthermore get
inside the charging device market. Some detail for the Target market of charging
devices:
Pike Research:
Market $ 2.3 billion in 2016
ABI Research Portable USB Recharger Market: $1,9 billion in 2015
CAGR to 2020 is 87%.
The world market of portable chargers in 2015 is 9 mln. pcs.
The Russian market of portable chargers is 220 thousand pieces.
So the Russian team has been working in The Micro-reactor power source (MPS) is a new
form of portable power. It utilizes propane air combustion - micro-reactor heater combined
with a thermoelectric generator (TEG) - a container with water for cooling and a base for
stability and extra cooling. Together producing a product like nothing else on the market of
portable power.
New type of portable power source was created by using microsystems technology.
It is superior to its competitors in type of fuel used, size and weight and its ability to work at
low temperatures. Its size and weight are dramatically less than its competitors; weighing
up to 90% less than products that offer the same output.
Microreactor Power Source =MPS
- High energy 900(3000)W.h/kg
- Electric Power 5W
- charge
- traditional fuel and hydrogen
-Zinc air, hydrogen, methanol
-No self-discharge
-work at low temperatures
-safety
- Miniaturization
- dimensions 30x30x10mm, weight 8,5g
- fuel consumption CH4 (4g/h)
Innovation: New microsystem for fuel delivery, heat recovery
- Substitute for Li -batteries
- Enough power to recharge several mobile phones
Fig 1. Prototype
As a tema member of the project we took the responsibility of search for market trends and
potential
customer in Finland and Europe.
4.1 BACKGROUND INFORMATION AND INTRODUCTION OF THE SUBJECT
OF THE REPORT
The Micro-reactor power source (MPS) is a new form of portable power.
It utilizes propane air combustion - micro-reactor heater combined with a
thermoelectric generator (TEG) - a container with water for cooling and a
base for stability and extra cooling. Together producing a product like
nothing else on the market of portable power. New type of portable power
source was created by using microsystems technology.
This research have been focused in Charging devices market, founding in-
sides about potential consumers, trends, opportunities and challenges Mi-
cro reactor power source, getting information from Finland and Europe.
The aim was to discover information regarding niches and trends.
This journey started when the project selected where assigned, After that,
it we prepare some meetings for team building process where it was de-
veloped the action plan between the Russian team and Finland, also we
meet each other and got into the topics of MPS. Initially we try to have an
open communication process where we understood the real needs of the
Moscow entrepreneurs and set up the main goal, getting focus mainly in
the charging devices consequently leaving behaving UAV as central topic
of search.
Having clear goals and the communication channel opened, the project
had 3 main stages to continue, team building, Market research and results.
First to all, about team building. The team in Russia had its own general
assumption, we had some meetings with the different parts to star to talk
the same language such as goal, technical and schedule, consequently the
technical information was understood and the markets goals were set up.
This process demands some strategy to approach for to what the research
needs. And after all the inconveniences we could manage it. We could in-
volve more students from VIA University to the project.
Second, Market. After all the part had the clear idea what to do, we started
analyzing the real adding value of the MPS, having meetings with engi-
neers experts to determine the real behavior of the prototype against the
solar panels and power banks. The at that stage we found that in term of
cost benefits the MPS have some real advantage against the direct compet-
itors such as number of charging per touristic gas- 0.5 litter (10 phone
charges) against 5 for the power bank and 4 solar charger with the good
weather condition (Disadvantage solar average radiation ) . On the other
hand compering cost and the listing the device market offering we saw
that MRPS were over the cost of solar panel and some power bank prod-
ucts with the disadvantage of depending for the tourist gas bottle (Cost: 5-
10 EU per bottle).
Additionally to this, we analyzed the customer profile. Mainly understand-
ing the behavior of adventure sports consumers those how practice con-
stantly outdoor activities. Moreover we visited Hypermarkets and special-
ized shops (outdoor and tech) to list direct and indirect competitors.
Next to the work get focused on the potential customers and distributor
channels, we contact and interviewed 85 companies getting as feedback
result a low acceptances of the MPS from those companies. Taking the
harmonized tariff schedule as key to find what is happening in terms of in-
ternational trade, we identified the main exporter and importers in the in-
dustry in Europe.
Market description
The project is focused on tourist equipment market. It is climbing, ski
tours, rafting etc. We have estimation about Russian market. There are
around 30-40000 people who regularly engaged in tourism and active
sports out-of-doors.
So we are estimated a market volume in Russia at the level 9000 pсs.
The interest of this investigations is to get information about European
trends and dynamics for this kind of devises. It is necessary to estimate its
volume and dynamics.
Pike Research: Market $ 2.3 billion in 2016
ABI Research Portable USB Recharger Market: $1,9 billion in 2015
CAGR to 2020 is 87% The world market of portable chargers in 2015 is 9
mln. pcs.
The Russian market of portable chargers is 220 thousand pieces.
Direct competitors:
Direct competitors are those who feed the need of charge devises out door,
the next list have direct and indirect competitors.
Name Power Wght Price Shop
BioLite CampStove 5 W 935 g 130$ Online
Power Practical PowerPot 10 10 W 575 g 150$ Online
PowerPot 5 5 W 396 g 100$ Online
eZelleron Kraftwerk ~ 5 W 200 g 100$ Online
Brunton Hydrogen Reactor 2 W 146 g
+242 g 200$ Online
PowerTrekk 5 W 240 g 148$ Online
Stower FlameStower 2.5W 285 g 100$ Online
Micro wind turbine 11 Hz 907 g Online
Infinity PV HeLi-on 5 W 909 g 92 € Online
Choetech Portable Solar Charger 5 W 425 g 52 € Online
solar panel cell mobile phone supercharger 5 W 222 g Online
solar charger light compact energy 14W 5 W 400 g 79 € Tokmanni
USB solar charger 6W 224 g 50 € Class ohlson
Portable charger battery 5 W 225 g from 2 up
50 Partioaitta
Table 1. Matrix competitors
4.2 Problem statement / project objectives
Main goal and contribution will be a market research for project, for in-
stance discover information regarding niches, trends, funding in the UAV
and charging device sector. The following plan will give an overview in
the focus of the research and the possible founding and effect in the mar-
ket.
The issue focused on aim is to discover information regarding niches and
trends.
The main goal of this investigation is to analyze the composition of the
market of portable charging devices.
4.3 Limitations
Innova project was designed to endure around one year, in this time entre-
preneurs, students, Universities and staff had the responsibility of engag-
ing all the variable to starting the project.
After choose MPS as project and became a member of the team, was nec-
essarily to talk about the stage of the project and the real aspiration of the
leaders.
The difficulties started with the communication channel, it was difficult to
open it and keep flowing information continuously. But after some calls
and putting some pressure we started to share the technical information in
a better way.
The main problem were focus in two aspect, communication market re-
search.
First to all, the fact that the MPS were from ITMO University gives trust,
we only have a problem with a common language to communicate. (Eng-
lish communication skills).
About the market research and the questionnaires. Companies seem to be
busy with different kind of questionnaires and they delegate the inquiries
to general customer service. Customer service promises to send the email
to responsible person - of whose contact details are not given for this kind
of study purpose. Consequently our hypothesis and replay assumptions
changed.
Some companies were not interest and decline to participate and answer
the questions. Such as, XXL stores, Keskos, S-group.
4.4 Choice of theory / models, methods and sources
Research approach: Both quantitative and qualitative methods are using in this
document, Mostly used the desk research, in situ questionnaire and interview
analyzing all the data recollection. All information about the Market Finland-
Europe is dug and synthesized by advantages or disadvantages for the new busi-
ness. I will go through factors such economy, social, technology, strengths,
weakness, opportunities and threats to help understanding charging device deep-
ly and totally. After that we research about the market to find the business op-
portunities and insides about Finnish companies or potential customers. Finally,
we research and describe more detail about how to do business in specific niche
and industry.
Data collection method: Questionnaires and interviews.
+ Questionnaires will be designed to investigate the demands of Finnish compa-
nies. People who answer the questionnaires will be purchase directors, managers
or responsible of supply department at Finnish companies.
+ Interviews: Group interviews have been made by HAMK Students.
Relevant literature and article (desk research) by reading different books, arti-
cles, research documents, statistics from governments.
4.5 Time schedule
TIMING ACTIONS ROLES RESPONSIBILITIES
Week 1-2-3 Team building and information recol-
lection
Communication Manage-ment
Get the entire goals and tech-nical info from MPS
Week 3-4 Market research Sear in retailers shop and
internet Analysis
Week 4-5 List of suppliers Research which shops are
selling chargers contact them and appoint
meetings
Week 6-7-8 Interview 1.With the list question Talk with the sells representative
and get main information Coordination and researcher
Week 6-7-9 How to sell our product there
KIP for the segment Data master
Week 6-7-10 Research Look for the right infor-
mation about trends and customer behavior
Sells, dynamics competitors from official institutions
Week 6-7-11 Data master Statistics and tariff heading of the products competitors
Get the quantities or imports in Finland and Europe
Table 2. Time schedule
5 PROJECT RESULTS
Real Value offers of MRPS.
To understand how customer clinch a deal, it is important as researcher to
walk in the clients shoes, for example, Consumers are looking for some
similarities when it is time to buy, no matters if it is goods, commodities
or services. The globalization has raised the standards around the markets
demands. Quality and its relationship to cost it is the mix that leads the
game in the big picture. Supplying the necessity of charging device is the
main factor.
Consequently we made personal interview to experts to calculate the MPS
performance also customer opinion understanding the personal prefer-
ences.
Solar panel performance, Here we can see how solar panels can get out of
this pictures for the topographic circumstances, illustrate by The amount
of solar energy is about the same in Finland as in Central Europe, but most
of the radiation (1170 kWh/m² per year) is generated in the southern part
of Finland during May to August. (VTT, 43, 2015) In Finland, there is
more diffuse radiation than direct radiation. Diffuse radiation is more ef-
fecting, because in southern Finland half of the radiation is diffuse radia-
tion. Diffuse radiation means that the sunlight has been scattered by mole-
cules and particles at the atmosphere, but has still made it down to the sur-
face of the earth. Solar irradiation is lower in northern Europe than in cen-
tral or southern Europe. The average daily irradiation in Finland is about
900 kWh/m² making hard to charge the internal battery (6 v) and depend-
ing from right weather condition to re charge it.
Additionally we discover that traveler do not just keep the panel they also
get a regular power bank to do not depend from the sun.
MPS performances.
Efficiency example, a regular cellphone such as IPhone has a battery
(1500 MAH) milliamp hours (1,5Ah), its battery uses 3,7V (volts). To
charge, voltage must be over 3,7V. The MPS using the touristic gas (0.5
Liters) in other words means 10 chargers for the IPhone also adding an
additional cost of 10 EU because of the gas bottle.
Some other examples of different source of electrical energy out doors and
retails that distribute it.
Retailers channel:
The main idea it is to understand how many quantities are buy the custom-
ers in the different shops. Consequently it is important to interview mem-
bers of those shop to get information about sells, suppliers, costs and
more. We list the most important shops and distributors specialized in
Tech and others products too. AS example:
Erämaailma
Partioaitta
Scandinavian outdoor
Retkeilyvarusteet camping tools
Varusteleka
Tokmanni
Clas ohlson
Gigantti
Expert
XXL
Partio scout
Others 74
Micro wind turbine:
Fig 2-3 Micro wind turbine
Flame Stower
Fig 4-5 Flame Stower
Portable battery chargers - Power bank
Fig 5-6 Power back
Water proof solar charger + power back
Fig 7. Water proof solar charger + power back
MARKET RESEARCH-QUESTIONARIES’ AND INTERVIEW:
Population:
Number of sent questionnaires: 85
Fig 8. Date of replay
To analyze interview material after data collection we are ready to management it.
Firs to all, we begin Organizing and preparing the data.
So, we need to Coding and describing it by Description it means providing an account
of the case or cases considered next step is Conceptualisation, classifying, categorising,
identifying themes. that means the generation of general, abstract categories from the
data and establishing how they help to explain the phenomenon under study For
instance some Properties are: Conditions, causes, consequences, hierarchies, context),
After that we are ready to Connect and interrelate data we can conclude with the
Interpretation, and explanatory accounts.
Questionnaire for portable battery chargers
The main goal of this investigation is to analyze the composition market of portable
charging devices seller and distibutos. Through call, and a survey we got very
interesting information pfrom customers behavior and preferences distribution chanels,
National and reginal distributors. Also the direct opinion of
1. Which brands and type of portable-battery-chargers do you sell? For example:
Power Bank, Solar Panel, Fuel charger
Fig 9. Brands
2. Who is your supplier for these products?
Fig 10. Distributers
3. How popular are these products how much you sell them
Around Couple of hundred a month (300-350 kpl/ month) the product it I
Very popular (for cell phones and other portable devices – especially
phones and tablets) and demand is growing each year.
4. When do you sell the most? What is your profit margin in these products?
Fig 11. Periodicity selling.
5. How many people are there in the target market?
In Finland the target market is almost each household which uses mobile
devices thee estimation are around 20000 until 2, 2 million (1 per
household).
6. How would you describe your regular customer?
Customer vary from Middle aged people– over middle aged male who
is into hunting / Middle aged man who hunts as hobby to 30 years old
female. Further more Active mobile device/phone user – age 12-60
years
7. Do you think there is interest in the market for this kind of product? Would your
company be interested in selling / distributing it?
Fig 12. Periodicity selling.
8. If the new product would be available in the shops already. How likely is it that
you would use it instead of the already available brands?
Most of the answers were, not going to use, looks too complicated, heavy
and the size is too big.
INTERNATIONAL TRADE AND EUROPEAN TRENS
Europa market situation based, flows of acumuladores de Litioin 850760 (Tharmonized
tariff schedule).
Fig 13. Europa market- Imports.
Europa Alemania The netherlands as potential exporter of thecnology and
Asia China Viet Nam Japan those trade gians lead the exports of
Importer quantitieas central and east Europa.
Fig 14. Imports EU Central and east.
Imports around the world and relationship with Finland Market
Fig 15. Imports world EU and Finland.
Finland imports
Fig 16. Imports Finland.
6 CONCLUSIONS
MPS has a very interesting energy management system, the technology it-
self is a big innovation and the fact that it can replace lithium as a power
source it is just the cause of the current lithium supply in the world find
solutions About it.
Nevertheless, the current funding has shown that the niche market is more
tide than we thought, mainly because of gas bottle supply, its size and
weight makes looks the MPS big and heavy.
Secondly, the charging devise market is growing every day, more families
are getting this product as a normal device at home and to traveling to oth-
er places. Product Cost is not the biggest problem at the moment of prod-
uct selection. The market goal is not just focused on outdoor activities and
extreme sport. There are several niches and opportunity that can be devel-
oped in the near future, but it is necessary to make the right decisions and
take the UAV market
Taking the harmonized tariff schedule as key to finding what is happening
in terms of international trade, we identified the main exporter and import-
ers in the industry in Europe leading by partner countries and Asia mas-
sive markets like China and Korea.
Show us the order quantity are focus on Asia and technological countries
of Europe
Customer behavior is fundamental to the project success, most of the buy-
er is around the 25 to 38 years old, women with the 48% purchase partici-
pation, men 46% and 4% young nut the real market is house holder that is
around
Distribution Channel, the technology market is centralized by big hyper-
markets that distribute many products and brands, to get inside this shop
MPS have to get within the country distributors first, Normal shops just
start to sell
The overall customer base is wide in Finland. Customers found in many
age groups - families, hunts/sports men and generally young people with
wide range of activities. Each household is on the target market.
To sum up, There is a quote to high light "Of each particular thing ask:
what is it in itself? What is its nature? What do you do? What do you
want? What is its nature? What does this man do? "Marco Aurelio. Ac-
cordingly, with this reflexing as an analytical consideration, the MRP
source must get a better behavior in term of energy consumption, if the
Russian team is able to use the smaller gas source. The example we rec-
ommend lighters.
Think of the bow and adapting the technology to be engaged in a regular
lighter, they will be the direct driver to get inside of crowd culture (Smok-
ers-Lighter users outdoors) which are used to keep it in the long and short
distance.
Also going to a bigger scale with the technology can be a solution for an
energy source in case of catastrophes or electricity problems, isolated re-
gions, Refuges camps.
7 LIST OF REFERENCES
Sally Dibb, Lyndon Simkin 2004. The Market Segmentation Work-
book: Target Marketing for Marketing Managers.
Steli Efti 2017. The Sales hiring playbook 2017.
Emma Pihlakivi 2015, Potential of solar energy in Finland – Research for
Solar Leap.
(https://www.theseus.fi/bitstream/handle/10024/104483/Emma_Pihlakivi.
pdf?sequence=1)
ITC, 2017 .Trade Map Trade statistics for international business develop-
ment Monthly, quarterly and yearly trade data. Import & export values,
volumes, growth rates, market shares, etc.http://www.trademap.org
8 APPENDICES
Innova - Questionnaire Contact Directory
1 Tuurin kyläkauppa Telephone 010 770 7000
Veljekset Keskinen Oy, OnnenTie 7, 63610 Tuuri info@tuuri.fi
kylakauppa@tuuri.fi
2 Suomi Trading, Realparkinkatu 4, 37570 Lempäälä jari.poikola@suomitrading.fi
Jari Poikola Telephone 010 430 3490
Myyntipäällikkö, Etelä-Suomi
3 Partioaitta Oy partioaitta@partioaitta.fi
Nuijamiestentie 5 C, 00400 Helsinki teemu.vuohensilta@partioaitta.fi
Telephone 044 4027 714
4 Scandinavian outdoor kuutti.haapanen@ScandinavianOutdoor.com
Scandinavian Outdoor Oy, Lukkosepänkatu 7, 20320
Turku myynti@scandinavianoutdoor.fi
Telephone 010 3970 590
5 Varusteleka Telephone 010 320 3813
Ruosilantie 2, 00390 Helsinki info@varusteleka.fi
business@varusteleka.fi
markkinointi@varusteleka.fi
6 Kärkkäinen Telephone:0104303000
J.Kärkkäinen Oy, Ollilanojankatu 2, 84100 Ylivieska keskus@karkkainen.com
7 Karkkainen.com asiakaspalvelu@karkkainen.com
Verkkokaupan asiakaspalvelu Telephone 0104303030
8 Jimm's PC-Store Oy antti.jarvinen@jimms.fi
Lukkosepänkatu 7 Antti Järvinen toimitusjohtaja
20320 Turku Telephone 029 70 70700
https://www.jimms.fi/
asiakaspalvelu@jimms.fi
9 Oy Eräkontti Ab:n erakontti@erakontti.fi
Kinturinkuja 4, 11120 Riihimäki puh. 010 440 9410
Fax. 010 841 0051
10 HHSport www.hhsport.fi
HH-sport Kokkola, Kaarlelankatu 7, 67100 KOKKOLA sport@halpahalli.fi
keskus@halpahalli.fi
Telephone 0408220218
Expert https://www.expert.fi/myymalat/
All strores in Finland contacted https://www.expert.fi/tietoa-expertista/organisaatio/
11 Expert Kauhava Email: mikko.hast@expert.fi
Kauppatie 50 Telephone: 06 43 41 04
62200 Kauhava
12 Expert Kemi Telephone: 01 62 54 75 1
Valtakatu 1 Email: myynti.niskala@pp.inet.fi
94100 Kemi
13 Expert Kemijärvi Telephone: 02 01 52 03 70
Luusuantie 6 Email: teemu.natynki@morset.fi
98100 Kemijärvi
14 Expert Morse Rovaniemi Telephone: 02 01 52 03 00
Vierustie 5 Email: teemu.natynki@morset.fi
96320 Rovaniemi
15 Expert Morse Kittilä Telephone: 02 01 52 03 80
Valtatie 45 Email: hannu.molkojarvi@morset.fi
99100 Kittilä
16 Expert Tornio Telephone: 04 03 15 01 50
Keskikatu 9 Email: expert.tornio@pp.inet.fi
95400 Tornio
17 Expert Sastamala Telephone: 03 51 14 40 0
Itsenäisyydentie 8 Email: myynti@expertsastamala.fi
38200 Sastamala
18 Expert Jakobstad / Pietarsaari Telephone: 06 72 30 39 9
Raatihuoneenkatu 1 Email: info@experthoglund.fi
68600 Pietarsaari
19 Expert Kalajoki Telephone: 08 46 07 00
Kalajoentie 37 Email: markku.haarala@expert.fi
85100 Kalajoki
20 Expert Ylivieska Telephone: 08 42 02 70
Asemakatu 4 Email: expert@ylivieskankodinkone.fi
84100 Ylivieska
21 Expert Hyvinkää Telephone: 04 08 33 00 11
Hämeenkatu 12 Email: hyvinkaa@expert.fi
05800 Hyvinkää
22 Expert Mäntsälä Telephone: 04 08 33 00 13
Mäntsäläntie 1-3 Email: mantsala@expert.fi
04600 Mäntsälä
23 Expert Uusikaupunki Telephone: 02 84 18 76 6
Alinenkatu 29 Email: jussi.aarnio@expert.fi
23500 Uusikaupunki
24 Gigantti asiakaspalvelu@gigantti.fi,
Sales- and customer service telephone 020 321 321
25 Tokmanni Oy asiakaspalvelu@tokmanni.fi
Hallinto- ja logistiikkakeskus Telephone 020 33 1415
Isolammintie 1 +358-300-472 220
FIN-04600 MÄNTSÄLÄ
FINLAND
Power https://www.power.fi/myymalat/
All stores in Finland contacted
26 Power Imatra imatra@power.fi
Lappeentie 44
55100 Imatra
27 Power Lappeenranta lappeenranta@power.fi
Kauppiaankatu 2
53550 Lappeenranta
28 Power Seinäjoki seinajoki@power.fi
Maakunnankatu 7
60100 Seinäjoki
29 Power Mikkeli mikkeli@power.fi
Graanintie 6
50190 Mikkeli
30 Power Hämeenlinna Tiiriö hameenlinna@power.fi
Tiiriösuontie 2
13130 Hämeenlinna
31 Power Riihimäki riihimaki@power.fi
Voimalankatu 6
11100 Riihimäki
32 Power Kokkola kokkola@power.fi
Heinolankaari 1
67600 Kokkola
33 Power Palokka palokka@power.fi
Saarijärventie 52
40270 Palokka
34 Power Seppä jyvaskyla@power.fi
Ahjonkatu 3-5
40320 Jyväskylä
35 Power Kotka kotka@power.fi
Jumalniementie 7
48600 Kotka
36 Power Kouvola kouvola@power.fi
Katajaharjuntie 4
45720 Kuusankoski
37 Power Rovaniemi rovaniemi@power.fi
Lampelankatu 25
96320 Rovaniemi
38 Power Ideapark Lempäälä ideapark@power.fi
Ideaparkinkatu 4
37570 Lempäälä
39 Power Tampere Kaleva kaleva@power.fi
Sammonkatu 75
33540 Tampere
40 Power Tampere Lielahti lielahti@power.fi
Taninkatu 1
33400 Tampere
41 Power Tampere Stockmann stockmann.tampere@power.fi
Hämeenkatu 4
33100 Tampere
42 Power Vaasa vaasa@power.fi
Moreenikuja 1 A
65300 Vaasa
43 Power Joensuu joensuu@power.fi
Voimatie 12
80100 Joensuu
44 Power Kaakkuri kaakkuri@power.fi
Kaakkurinkulma 4
90410 Oulu
45 Power Oulu Limingantulli oulu@power.fi
Nuottasaarentie 4
90410 Oulu
46 Power Iisalmi Saarivainio iisalmi@power.fi
Pohjolankatu 28
74100 Iisalmi
47 Power Kuopio kuopio@power.fi
Volttikatu 4
70700 Kuopio
48 Power Lahti lahti@power.fi
Ajokatu 55
15500 Lahti
49 Power Kankaanpää kankaanpaa@power.fi
Sillanpäänkatu 1
38710 Kankaanpää
50 Power Pori pori@power.fi
Kuninkaanlahdenkatu 5
28100 Pori
51 Power Rauma rauma@power.fi
Kairakatu 2
26100 Rauma
52 Power Helsinki Stockmann stockmann.helsinki@power.fi
Aleksanterinkatu 52
00100 Helsinki
53 Power Itis
Itäkatu 1-5 itis@power.fi
00930 Helsinki
54 Power Järvenpää jarvenpaa@power.fi
Alhotie 4
04430 Järvenpää
55 Power Lohja lohja@power.fi
Korjaamokuja 3
08200 Lohja
56 Power Porvoo
Ratsumestarinkatu 9 porvoo@power.fi
06100 Porvoo
57 Power Suomenoja suomenoja@power.fi
Martinsillantie 10
02270 Espoo
58 Power Tammisto tammisto@power.fi
Sähkötie 2-6
01510 Vantaa
59 Power Raisio raisio@power.fi
Itäniityntie 11
21280 Raisio
60 Power Skanssi skanssi@power.fi
Biolinja 20
20750 Turku
61 Power Turku Stockmann stockmann.turku@power.fi
Kauppakeskus Hansa, Hansatorin 2 krs, Yliopistonkatu 22
20100 Turku
62 Clas Ohlson Telephone 020 111 2222:
Kaivokatu 10 B, asiakaspalvelu@clasohlson.fi
00100 Helsinki
63 Mulletoi.com email: apua@mulletoi.com
Itälahdenkatu 20 A, 4.krs Telephone: 075 328 5103 (On workdays 11-16)
00210 Helsinki
64 Motonet asiakaspalvelu@motonet.fi
Motonet Oy, PL 131, 20251 TURKU Telephone 0403 190 190
Asiakastuki@mytrendyphone.fi
65 MyTrendyPhone OY https://www.mytrendyphone.fi/shop/external/pages/fi/customerinfo.html?vfvf=sdfds
Luna House Myynti@mytrendyphone.fi
Mannerheimintie 12B Telephone: 01 027 74 770
FIN-00100 Helsinki
66 Flashbay Ltd Telephone: 09 2311 3370 (FI)
Keilaranta 16 contact@flashbay.com
02150 Espoo Customer service is open
Finland on workdays from 9-18:30.
https://www.flashbay.fi/
67 Voltage eCommerce Oy myynti@voimapankki.fi
Sammonkatu 41 A 7 www.voimapankki.fi
33540 TAMPERE
68 Verkkokauppa.com Oyj asiakaspalvelu@verkkokauppa.com
Tyynenmerenkatu 11 ostot@verkkokauppa.com
00220 Helsinki Telephone 0103095555
69 Rinkka.com (Edututor Oy) Telephone 0103226944
Kannistontie 5 kauppa@rinkka.com
36220 Kangasala https://rinkka.com/
70 https://www.multitronic.fi/fi/stores info@multitronic.fi
Puhelin: +358 (0)6 319 77 00
71 Multitronic Vaasa Email: info@multitronic.fi
Hovioikeudenpuistikko 18, 65100, Vaasa Telephone: +358 6 319 77 00
72 Multitronic Pietarsaari Email: pietarsaari@multitronic.fi
Alholminkatu 3, 68600, Pietarsaari Telephone: +358 6 319 77 20
73 Multitronic Jyväskylä Email: jyvaskyla@multitronic.fi
Gummeruksenkatu 6, 40100, Jyväskylä Telephone: +358 10 320 90 70
74 Multitronic Lappeenranta Email: lappeenranta@multitronic.fi
Valtakatu 41, 53100, Lappeenranta Telephone: +358 20 792 92 80
75 Multitronic Ahvenanmaa Email: aland@multitronic.fi
Torggatan 10, 22100, Maarianhamina Telephone: +358 45 736 00 001
76 Bat. Power Oy Telephone (03) 345 0914
77 Huurretie 9 fin@batpower.fi
78 33470 YLÖJÄRVI markku.hirvonen@batpower.fi
79 FINLAND ilkka.loikas@batpower.fi
80
emma.kaihlanen@batpower.fi
hanna.joensuu@batpower.fi
sonja.lahtinen@batpower.fi
81 F9 Distribution Oy Telephone 03 4109 2801
Hatanpään valtatie 48 Email: f9@f9.fi
33900 Tampere
82 FinDeltaco OY Help@deltaco.fi
83 PL5150 Telephone: 020-7120390
00002 Helsinki Myynti@Deltaco.fi
84 Retkitukku Telephone 040 828 1000
Rautionkatu 2 C asiakaspalvelu@retkitukku.fi
90400 OULU
85 Aurora Group Finland OY Telephone +358 20 743 8060
Toiviontie 1 info@auroragroup.fi
33920 Pirkkala var@auroragroup.fi
86 Addnature service@addnature.fi
Telephone 09-31589533
or 09-427 04 101
NOT INTERESTED AND DECLINED TO PARTICIPATE AND ANSWER
XXL Stores
Kesko
S-group
Market research
Questionnaire for portable battery chargers The main goal of this investigation is to analyze the composition of the market of porta-
ble charging devices.
The aim is to discover information regarding niches and trends.
Portable battery chargers study
The background for this project comes from our reliance on traditional power sources
and the problems associated with getting power sources to remote locations. We cannot
just plug it into the wall socket for example when camping and moving about outdoors.
This study is done as a part of Innova Project -
A collaboration between Hämeen Ammattikorkeakoulu, VIA University College in
Denmark, Lomonosov Moscow State University and ITMO University in St Petersburg
Russia.
Thank you already in advance for participating in this study!
The Nordic-Russian Co-Operation program in education and research.
For more information please refer to http://innovaproject.org/.
9. Which brands and type of portable-battery-chargers do you sell? For example:
Power Bank, Solar Panel, Fuel charger
10. Who is your supplier for these products?
11. How popular are these products.How much you sell them
12. When do you sell the most? What is your profit margin in these products?
13. Kuinka paljon ihmisiä kohdemarkkinoilla on
14. How would you describe your regular customer?
The Micro-reactor power source (MPS) is a new form of portable power.
It utilizes propane air combustion - micro-reactor heater combined with a thermoelectric
generator (TEG) - a container with water for cooling and a base for stability and extra cool-
ing. Together producing a product like nothing else on the market of portable power.
New type of portable power source was created by using microsystems technology.
It is superior to its competitors in type of fuel used, size and weight and its ability to work at
low temperatures. Its size and weight are dramatically less than its competitors; weighing
up to 90% less than products that offer the same output.
Microreactor Power Source =MPS
- High energy 900(3000)W.h/kg
- Electric Power 5W
- Quick charge
- traditional fuel and hydrogen
- Zinc air, hydrogen, methanol
- No self-discharge
- work at low temperatures
- safety
- Miniaturization
- dimensions 30x30x10mm, weight 8,5g
- fuel consumption CH4 (4g/h)
Innovation: New microsystem for fuel delivery, heat recovery
- Substitute for Li -batteries
- Enough power to recharge several mobile phones
15. Do you think there is interest in the market for this kind of product? Would
your company be interested in selling / distributing it?
16. If the new product would be available in the shops already. How likely is it
that you would use it instead of the already available brands ?
Very likely
Almost likely
Not likely
Not going to use
Why you answered this way ?
17. Contact info
Name and tittle
THE END - Thank you for participating!
Questions Jimm's PC-Store Oy Expert Aurora Group Finland Expert Niskalan radio-sähkö oy
Which brands and type of portable-battery-chargers do you sell? For example: Power Bank, Solar Panel, Fuel chargerPower banks. Brands (quantity) Bluebiit 12 Celly 11 Deltaco 4 EnerPlex 8 Enjoy 1 essentials 2 Fone 5 GP 1 Huawei 2 Import 1 Juice 4 Kingston 2 LC-Power 1 LifeProof 1 Momax 1 Nokia 2 PNY 1 Puro 18 Silverstone 3 StorWaltter 3 TP-Link 3 TRUST 2 TYLT 1 Xiaomi 1 Xtorm 2Wave chargers and powerbanksPower banks. Brands : Innergie, Puro,
Essentials, Huawei, FujipowerPower banks. Brands : Eletra ja Wave
Who is your supplier for these products? Finnish importers. Deltaco, Also, F9, Auroragroup Bat PowerFinnish importers. Innergie, Puro sPa,
Aurora Group DKFinnish importers. Power centralstorage and Bat power
How popular are these products.How much you sell themCouple of hundred a month 300-350 kpl / vuosi
Very popular and demand is growing each
year. We cannot give exact numbers, but
several thousands a year.
Popular for cell phones and other portable devices –
especially for phones and tablets. Peaking during
autumn months.
When do you sell the most? What is your profit margin in these products?Steadily year aroung. Profit margin approximately 15% Peaking on summer and Christmas. Profit margin approximately 25 %Quite steadily year around. Profit margin
for store varying between 30-70%
We sell the most during autumn hunting season but
also during summer holiday season.
How many people are there in the target market? 2,2 million (1 per household) A lotIn Finland the target market is almost each
household which uses mobile devicesWe estimate 20 000
How would you describe your regular customer? 30 years old female Active mobile device userActive mobile device/phone user – age 12-
60 years
Middle aged – over middle aged male who is into
hunting / Middle aged man who hunts as hobby
Do you think there is interest in the market for this kind of product? Would your company be interested in selling / distributing it? Not likely Not very big interest, size is too big. Almost likely k, Almost likely Perhaps not for our target group
If the new product would be available in the shops already. How likely is it that you would use it instead of the already available brands ? Not going to use because The size is too large Not likely If our network of stores would have it – then we would have it tooNot going to use , looks too complicated
and heavy. Not likely
Contact info Antti Järvinen CEO antti.jarvinen@jimms.fi jussi.aarnio@expert.fi · tittle Vesa Artman key account manager Jarno Keinänen/ Store manager
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