microconf 2014 talk -- lifting the veil: the data behind successful product launches

Post on 15-Jul-2015

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r@gumroad.com @Delk

Hi, I’m Ryan Delk

I work at Gumroad

?

DataDATA

Ideation

LAUNCH

1

PRICING

Always tier your pricing

1x

1x 2.2x

1x 2.2x 5x

Revenue from top tier?

5x

62%

2

“Pre sales”

1 2 3

Incentivize

Dedicated email lists?

3xmore revenue

DISCOVER METEORSACHA GREIF

@sachagreifsachagreif.com

Email conversion:

15%

Avg purchase:

$65+

Revenue / subscriber:

$9+

3

Launch

Revenue distribution

0%

20%

40%

60%

First 24 hours Next week Next month

55%

0%

20%

40%

60%

First 24 hours Next week Next month

55%55%

0%

20%

40%

60%

First 24 hours Next week Next month

55%

20%

55%

0%

20%

40%

60%

First 24 hours Next week Next month

55%

20%20%

55%

0%

20%

40%

60%

First 24 hours Next week Next month

55%

20%15%20%

55%

0%

20%

40%

60%

First 24 hours Next week Next month

55%

20%15%15%20%

55%

0%

20%

40%

60%

First 24 hours Next week Next month

55%

20%15%

75%

15%20%

55%

2.2%

5.4%2.2%

5.4% 6.3%2.2%

9.4%

1.2%

Pricing: Tier It

Pricing: Tier It“Pre-Sales”

Pricing: Tier It“Pre-Sales”

Wheelhouse: First 10 Days

THANK YOU!

r@gumroad.com @Delk

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