micro moments. marco opportunities

Micro Moments - Macro Opportunities

have and what we carry

The difference between what we

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WOW, it’sa lotof stuff!we can’t carry

everything all at once

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What would be the

that you can’t leave home without?

essentialobjects

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So much

than a mobile phone

MORE

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These are small examples that brought relevance and meaning to maximum perfection.

EVERY MICRO-MOMENT IS A MACRO OPPORTUNITY

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MOBILE MEETSDIFFERENT NEEDS THATMAKE OUR LIVES

SIMPLER

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WELCOME TO2016WHERE MOBILE

IS YOUR PRIMARY DEVICE

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WHERE1.8

BILLION PHOTOS ARE TAKEN AND

SHARED DAILY

Source: report Internet Trends 2014 by Mary Meeker

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WHERE WE ORDER FOOD IN THE

SUBWAY

AND IT’S THERE WHEN WE COME

HOME

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WHERE WE READEMAIL EVERY HOUR

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WHERE WE SEARCH

CONSTANTLY

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WHERE WE COMPARE PRODUCTS

AND PRICES

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WHERE WE BUY ON THE

GO

86%of smartphone users research

products and prices on mobile

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BUT WE NEED TO MAKE IT WORK

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INCREDIBLE EXPERIENCES

INSIGHTFUL MEASUREMENT

RELEVANT ADVERTISING

HOW TO SUCCEED WITH MOBILE

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Give consumers what they want, on their terms, within a seamless experience

INCREDIBLE EXPERIENCES

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What makes a good mobile site?

Mobile Site analysis and optimization suggestions

Certified UX partners for implementation (when needed)

Usability & Form Factor

Site SearchHomepage & Site Navigation

Form EntryAbility to Convert

Connect consumers with products and services with the right messages, at the right place, at the

right time

RELEVANT ADVERTISING

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of shopping conversions begin with a mobile search

32%

Highlight your inventory to shoppers with rich ads

Measure mobile’s full value based on uniquecustomer interactions

INSIGHTFULMEASUREMENT

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Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

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LEADS GENERATIO

N

CALLS TO YOUR

COMPANY

MOBILE COMMERC

E

CROSS-DEVICE

APP DOWNLOADS

STORE VISITS

SITE TRAFFIC

USER ENGAGEMENT

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Mobile is more than just <fill-in> are you measuring everything?

Identify your Micro Moments

Meet The

Demand

Measure the Moments that

Matter

MICRO-MOMENTS =MACRO-OPPORTUNITIES

1 2 3

ist da.

HELP−ME−CHOOSEMOMENTE

ist da.

I−WANT−THIS−LOOKMOMENT

IT-LOOKS-LIKE-I’ll-STAY-THE-NIGHTMOMENTS

ist da.

Identify your Micro Moments

Meet The

Demand

Measure the Moments that

Matter

CONNECT THE DOTS

1 2 3

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ARE YOU THERE WHEN IT MATTERS?

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WIN THE MOMENTS THAT MATTER!

T H A N K Y O U

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when searcher has options to land deeper into mobile site

10-20% increase in CTR

Make it easy for consumers to get to what they’re looking for with Sitelinks

{CUSTOM MOBILE MOMENT FOR CLIENT FROM

PITCHNOWor pull from

go/mobilemoment}

MOBILE IS THE PRIMARY DEVICE FOR YOUR CUSTOMERS

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