michael murphy, gwynneth davidoff, jing li, michael sullivan

What 2 Do?Michael Murphy, Gwynneth Davidoff, Jing Li, Michael Sullivan

AgendaProblem and Solution

Personas

Scenarios & Lo-Fi Prototype

Demo

Takeaways

The ProblemFinding and deciding on activities.

Cities are big places.

Out of the way activities.

Decision making can be annoying in groups.

The SolutionAn application which throws out ideas, gives you a

place to start, and helps you discover what is out there.

More importantly, it helps determine

WHAT 2 DO!

Who Would Use This?Dashing young men and women like these two:

Who Would Use This? Part 2

Our lovely personas.

Where Would It Be Useful?When you're in the city (or an unfamiliar place) it

can be difficult to find things to do.

Lo-Fi Prototype ScenariosYou’re in the city, and don’t know what there is to

do. You have distance and monetary constraints and want to find something to entertain you. You open W2D with your profile already set up and attempt to find something to do.

Same as above, but without a profile.

Setting up a profile.

Learning From Paper

Enough Talk!Lets see it in action!

Some Lessons LearnedPrototyping Platform

Redesign of our Main and Preferences pages.

Reimagining our product name.

Thank you!Questions?