mex 2008 - is fashion a stronger motivator than functionality?

Is fashion is a stronger motivatorthan functionality?

Fashion The term "fashion" usually applies to a prevailing mode of expression, but quite often applies to a personal mode of expression that may or may not apply to all. Inherent in the term is the idea that the mode will change more quickly than the culture as a whole. ...en.wikipedia.org/wiki/Fashion

Is pink haute couture in mobile?How important is colour to the user experience?

Are you willing to ship a device today without GPS or an accelerometer?

Are you willing to ship a device today without a camera?

Just how important is touch actually?Is poorly implemented touch better than old reliable keys and buttons?

Is software fashion (or art)?Could it be?

applications, wallpapers, themes, audio, video, etc.

Mary wants to personalize her mobile...It’s spring, romance is in the air and a new ________ sure would spruce things up!

...is this really self-expression for Mary?I’m sure it is for young men in certain cultures...

sex, love, cutie, baby, poker, bling, weed, funny, evil, cool...

Or Takeshi?I’m looking for a ________ that goes with my pine cones.

boutique + bazaarThe browsing and selection experience also counts...

What is the overall experience?Presentation and quality of goods on offer combined with ease of purchase/delivery.

and remember...

Fashion changes faster than culture!What do we do with devices that are no longer (or never were) fashionable?

2003 2007

2007 San FranciscoiPhone far and away one of the most fashionable devices.

2007 South East AsiaNokia 6600 still a very popular (and fashionable) device in this region.

Thank you.Bryan Rieger <bryan.rieger@futureplatforms.com>