metro cash & carry india

By : Tarun Negi (138)Anurag Dahiya (109)Rohit Agarwal (127)

Mission

From professionals for professionals Business concept is targeted towards professional customers rather than

end consumers. The cash-and-carry concept is based around self-service and bulk

buying. Serves to registered customers only (hotels, restaurants, caterers,

traders)

Concept

METRO cash & carry

Traders / Hotels / Cafes / Small Businesses

Consumer / End User

Supplier / Manufacturer / Farmer

Own Brands at METRO

Problems facing in India

It cannot directly purchase fruits & vegetables from farmers in most states.

Customers are reluctant to shift from existing suppliers despite being assured pricing advantages.

Purchase of land for stores. Regulatory hurdles (licence delays) Poor infrastructure for transportation Lack of awareness among Indian consumers No cold storage facilities

Competitors

Reliance Retail Walmart (US based)and Bharti Enterprises Carrefour (French retail giant) Sears (American retail chain) Tesco ( UK based)

Recommendations

Transaction facilitator – provide infrastructure connecting buyers and sellers

The lone wolf error – had no strategy to involve local partners preventing the company from local knowledge, connections and relationships.

Understand the political environment and work around the APMC act. Adjust the store format to reflect local needs and local real estate price

constraints Build an ecosystem for its business in India by educating farmers and

retailers and improving government and public relations Communicate MCC value proposition to masses through media, lobbying

etc

THANK YOU