mergenthaler mgm310 1104 b-06 ph 2 ip

MGM310-1104B-06 E-BusinessPhase 2 Individual Project

Sabrina MergenthalerColorado Technical University

Professor Shanese PickettNovember 28, 2011

It’s in the Bag… Virtually

• Development of e-business/e-commerce

• Shopping from home-Convenient-Hassel-free

-Secure

• Engagement of companies in e-commerce

• Strategies to Success-Knowing the target market

-Product-Price

-Placement-Promotion

• The goal of selling online

Introduction

Agenda

• Identifying three companies-E-bay-Listia

-Amazon

• Comparison of companies

• Effective approaches

• Security

• Conclusion

• Buyers •Sellers

• PayPal-Safe

-Dependable-Beneficial

• 24/7 Tech Support• Communication• Data Collection• Sale Promotion• User rankings

• Product reviews/comparisons

• Silicon Valley, 2009

• Auction-style

• Based on credits

• Badges/ ranking

• Comments/ Review

• Search/browse

• Recommendations

• Based in Seattle, WA• Founded in 1994• Internet launch 1995• Bookstore• User profiles• Buyers/sellers• User stores

• Company sales• Feedback• Recommendations• Payment options• Discounts• Tech Support• Advertising

• Effective approaches

User ranking

Categorized/keyword searches

Comparative shopping

Reviews

Recommendations/Up selling

Communications

Rewards options

• Providing security

Variety of payment options

Encryption

References

M.U.S.E. (2011). Effective E-Commerce Web Sites. E-business. Colorado Technical university. Retrieved from https://campus.ctuonline.edu/courses/MGM310/p2/hub1/25849.pdf

E-Bay. (n.d.). Retrieved from http://www.ebay.com

Amazon. (n.d.). Retrieved from http://www.amazon.com

Listia. (n.d.). Retrieved from http://www.listia.com