membership cla february 2013 webinar phyllis shurn-hannah shrm northeast field services director...

MEMBERSHIP CLAFEBRUARY 2013

WEBINAR

Phyllis Shurn-HannahSHRM Northeast Field Services Director (FSD)

Scott Ferrin, SPHR SHRM Southwest Central Field Services Director (FSD)

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Membership – CLA (State & Chapter)

AGENDA

• November Membership Summit

• Membership Planning for 2013• Membership Drives• Resources and Planning Tools

• Local Members Only (LMO’s)

• Sources for your marketing ideas - SHRM is your partner

• Best Practice Sharing

• Upcoming Calls

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Happy Valentine’s Day

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Membership Goals 2013

2013 Membership Growth Goals

• 3 % increase in Chapter SHRM membership

• Membership Retention Goal - 80%

• Star: 1% - 3.99% Growth

• Superstar: 4+% Growth

All goals are growth based on 12/31/2012 SHRM membership

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Membership Summit

The five key membership life stages:• Awareness

• Recruitment

• Engagement

• Renewal

• Reinstatement

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Membership Summit

Key Points

• Basics

• Membership cycle

• Using Social Media

• Get Everyone Involved

http://www.shrm.org/Communities/VolunteerResources/Pages/MembershipCLA.aspx

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Developing your Strategic Plan

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SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

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A Chapter Resource - Local Members Only

Local Members Only (LMO)• Members of the Chapter, not SHRM• Joining both increases retention• Chapter Member Discount Code 0115• $15.00 Discount

• SHRM Membership Brochures• SHRM Membership: A Smart Investment• SHRM Member Benefits• And More…See Link Below

http://www.shrm.org/Communities/VolunteerResources/ResourcesforChapters/Pages/CHAPRmarket.aspx

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Membership on the VLRC

WWW.SHRM.ORG/VLRC

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SHRM Resources

http://www.shrm.org/Communities/VolunteerResources/Pages/MembershipCLA.aspx

• Chapter Discount Code 0115• $15.00 Discount

• 2013 Membership Budget• Mailings• Meet-ups• Networking Events

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SHRM Resources

http://www.shrm.org/Communities/VolunteerResources/Pages/MembershipCLA.aspx

EMAIL MARKETINGHow to Write the Perfect Email Subject Line http://unbounce.com/email-marketing/perfect-subject-line/ Infographics: When to send emailshttp://blog.getresponse.com/best-time-to-send-email-infographic.html

SOCIAL MEDIASocial media best practiceshttp://www.clickz.com/clickz/column/2199638/7-social-media-tactics-your-2013-budget-needs-to-succeed-research

COOL STATS21 Internet Marketing Statistics That May Surprise You http://blog.hubspot.com/blog/tabid/6307/bid/33328/21-Internet-Marketing-Stats-That-Will-Blow-Your-Mind.aspx

Direct Marketing Association: 2012 Response Rate Reporthttp://www.dmnews.com/dma-direct-mail-response-rates-beat-digital/article/245780/

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Best Practice Sharing

1. What is/has been your best membership recruitment activity?

2. What is your biggest challenge in growing your membership?

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Next Meetings

2013 Membership CLA Webinars• May 9th – 4 pm ET• August 1st – 2 pm ET• December 11th – 2 pm ET

Look for the link in the SHRM Update!

2013 Membership Marketing Summit at Leadership Conference • November 21-23, 2013• National Harbor Maryland

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Thank you for Volunteering

Membership CLA Champions

Phyllis Shurn-Hannah

phannah@shrm.org

Scott D. Ferrin, SPHR

scott.ferrin@shrm.org