member recruitment & retention: joining and belonging august 7, 2013

Member Recruitment & Retention:Joining and Belonging

August 7, 2013

Agenda & Housekeeping

Part 1: Recruiting new members

Part 2: Retaining members

Part 3: Information Sharing/Q & A

*Please place your phone on mute until the sharing portion of this call.

AFP Membership Growth

5,400

16,049

24,429 26,34830,477 28,266 28,588 29,546

05,00010,00015,00020,00025,00030,00035,000

1985 1995 2000 2005 2008 2009 2012 2013

Membership Categories

Recruiting New Members: IHQ Assistance

• Online membership toolkit• Membership processing• Monthly email to membership chairs• Installment payment plan • AFPPrintq.com• AFP-Chapter Joint Prospect Mailings• AFP-Chapter Prospect E-mail

campaigns: Contact Demond McWilliams at dmcwilliams@afpnet.org

Recruiting New Members:Ideas that work--IHQ

Set a goal for number of new members

Engage more members in recruitment

Develop your prospect list

The personal ask is the most effective

Financial Benefits of MembershipFINANCIAL BENEFITS OF MEMBERSHIP

Member’s Savings Through our Chapter

•Chapter Educational Meetings (10 per year) $

•Chapter One Day Conference $

•Webinars (2 per year) $

•Course Offerings (Fundamentals, CFRE Review, etc.) $

•Other (job postings) $

TOTAL $

Member’s Savings Through AFP INTERNATIONAL*

•International Conference Registration $370 off early bird rate

•Ready Reference Series (9 Titles) $180

•Resource Center Research $ 50

•Advancing Philanthropy Subscription $100

•HEP Matching Gift screening $ 60

•AFP Webinars (per session) $136

•AFP Compensation and Benefits Survey $ 95

•CFRE Application $160

TOTAL $1181

GRAND TOTAL (Chapter + $1181)

Recruiting New Members:Ideas that work--Chapters

• Member Spotlights

• “How did you hear about us?”

• Intentional networking—hosting strategic conversations

• Scholarships/Discounts

• New Members Orientation

Retention--IHQ

• Begins the moment you get a new member

• The difference between joining and belonging

• Involvement with AFP-International

Retention: Ideas that work --Chapters

• Welcome

• Mentoring/buddy program

• Asking for their involvement

• Asking for their advice

Open Discussion

• What works for your chapter?

• Any questions

Contact Information Joseph Goepfrich, CFRE

josephgoepfrich@cfsswmi.org

Val Lay

Director, Chapter Services, Central U.S.

vlay@afpnet.org

Chapter Services

Chapter.services@afpnet.org

800-666-3863

Thank you for all you do for AFP!