When I talk about Human Centred Design
Dr. Simon Lawry
What I talk about
I’m here to talk to you about talking about design.
So…. design hey… You design tables? Posters?
Random Person:
Uh…. No… I’m a human centred designer
Me:
One of the hardest things about design is explaining it to others.
Business Design Strategic Design
Strategic Service Design Service Design
Customer Experience Design User Experience Design
Human Centred Design
Business DesignStrategic Design
Strategic Service DesignService Design
Customer Experience DesignUser Experience Design
Human Centred Design
Business DesignStrategic Design
Strategic Service DesignService Design
Customer Experience DesignUser Experience Design
How might we help others understand what we do and why it is valuable?
How might we help others understand what we do and why it is valuable?
Roles
Designer as translatortranslator
This is a real problem that I faced with an early client.
“Why do you need to do research?”
3 Phase Design Model
Kolb (1984) Beckman and Barry (2007) Beckman and Barry (2009)
The D*School
Problem Solution
PROBLEM SPACE SOLUTION SPACE
PROBLEM SPACE SOLUTION SPACE
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PROBLEM SPACE SOLUTION SPACE
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PROBLEM SPACE SOLUTION SPACE
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PROBLEM SPACE SOLUTION SPACE
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CONCRETEABSTRACT
PROBLEM SPACE SOLUTION SPACE
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CONCRETEABSTRACT
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CONCRETEABSTRACTInsight
PROBLEM SPACE SOLUTION SPACE
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CONCRETEABSTRACTInsight
PROBLEM SPACE SOLUTION SPACE
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CONCRETEABSTRACTInsight
Opportunity
PROBLEM SPACE SOLUTION SPACE
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CONCRETEABSTRACTInsight
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Concepts
PROBLEM SPACE SOLUTION SPACE
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CONCRETEABSTRACTInsight
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PROBLEM SPACE SOLUTION SPACE
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CONCRETEABSTRACTInsight
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Solution
So what’s different about what we do then?
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight
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Problem SolutionSolution
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight
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Concepts
Problem SolutionSolutionFixing
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PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
Take Advantage
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PROBLEM SPACE SOLUTION SPACE
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PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
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OpportunityRESEARCH
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PROBLEM SPACE SOLUTION SPACE
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Opportunity DESIGN
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PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
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OpportunityEXISTING
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PROBLEM SPACE SOLUTION SPACE
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Opportunity NEW
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PROBLEM SPACE SOLUTION SPACE
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PROBLEM SPACE SOLUTION SPACE
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Communicating clearly about design, is as important as the design itself.
How do you talk about what you do?
@simonlawry simon@simonlawry.com au.linkedin.com/in/simonlawry