meeting objectives

Meeting Objectives

1. Present communication stakeholders and donors with C-Change’s SBCC capacity strengthening (CS) work, results, and products in Southern Africa.

2. To encourage use and sustainability of the C-Change CS tools and networks among implementing partners

Overview of C-Change

AN TJE BEC KER -BEN TO N,DE PUTY DI RE C TOR

R EGIO N A L EN D O F PR O JEC T DI SS EM INATI O N, JU N E 18 – 19 , SA

Content

1. What is C-Change?

2. The C-Change Story

3. What ‘s SBCC?

4. How did we work?

5. Resources & Tools now available

1. What is

A Five-Year Global Health and Development Communication Initiative

Mission:Improve the effectiveness

and sustainability of communication;

Bring about sustainable change by influencing underlying individual and social norms = SBCC

This is more to say, it hasn’t been easy…

The Partnership

3

2 1

1. Scale-up of SBCC best practices

2. Capacity strengthening in SBCC skills

3. Wider SBCC integration within development agendas

44. SBCC evidence through operations research and M&E

C-Change Objectives

• HIV Prevention• Family Planning (FP)• Malaria Prevention• Gender & Socio-

Cultural Issues• Maternal & Child

Health• Water and Sanitation• Emerging Pandemic

Threats

Agency-Wide Project

Health

Environment

Democracy and Governance

Economic Growth & Trade, Tourism

2. The Story of

The Story

Year 1 & 2: Start-up w/ proposal vision of cross sectoral funding/ demand

Initial funding limitations for CS, focus on FP & HIV OR

By Year 3: Management change and strong demand for Comm. CS

Set of resources for quality SBCC w/ Southern networks

Formative research to contribute to programming & filling key gaps

From Year 3 more focus on: Gaps in

Understanding social norms of adult audiences (formative research)

Addressing social determinants of behavioral change (SBCC)

Focus on community dialogue, negotiation, rather than persuasion and information dissemination

Participatory materials development

Systematic, competency-based CS approaches

Measurement tools for CS approaches

3. What is Social and Behavior Change Communication (SBCC)?

What is SBCC?

Social and Behavior Change Communication (SBCC)…

Systematic, evidence-and theory based

What is SBCC?

Addresses social context, not just individual behaviors

Use in analysis and design

What is SBCC?

Employs various strategies for levels of intervention

Why SBCC?

Source: Bev Russel and Social Surveys Africa

Why SBCC?People make meaning of

information in their context

Culture and networks influence people’s behavior

People can’t always control the issues that determine their behavior

People’s decisions about health and well-being compete with other priorities

4. How did we work?

Collaboration in 17 Countries with

National and local governments in 9 countriesUniversities in 5 countries4 regional networks w/212 member

orgs.

Numerous indigenous NGOs in 15 countries

How did we work?

Country Programs: Roll-out tool applica-tion & evaluate for effectiveness

Central Funds: Field test, adapt & roll out tools through

regional networks

Central Funds: SBCC CS toolkit for practitioners and

managers

Focus of Country-funded SBCC Implementation

CS Assessments, training, mentoring, for government and local NGO partners

SBCC Coordination with NACs, international & national partners

Development of national strategies and participatory materials; used by all partners

Institutionalization of SBCC Capacity with universities

Formative research, evaluation and dissemination

Illustrative Results as of March

Collab-orating NGOs using SBCC,

167Gov. pro-

grams stren-

thened , 66

People trained able to

plan inter-ven-tion, 2365

Nat. TWG

develop-ing

SBCC stratgies

, 61

Sup-ported SBCC

materials devel-

opment for na-tional level; 324

Led ad-vocacy

or strat-egy con-ferences,

meet-ings, 69

Examples of Country ProgrammingAddressing concurrency in LesothoDemand creation for VMMC in KenyaMARP research & materials in Namibia, Jamaica/Bahamas National comm. strategies w/ NERCHA in Swaziland

HIV

Relaunching interest in DRC, Kenya Using mass media for peri-urban couples in Kenya

Addressing social norm change around FP use by young people in Albania

FP

Ensuring use of bednets, prophylaxis during pregnancy & acceptance of IRS in:Kenya, Nigeria, DRC, Mozambique, Ethiopia, Sao Tome & Principe

Malaria

Working on GBV/HIV and school-based GBV with teachers, parents, & students in DRC

Developing Gender Scales Compendium

Gender

Selected Formative Research

Multi country study on FP norms in Tanzania and Guatemala

Qualitative study to understand “language of silence” around concurrency in Lesotho

2 three-country studies in Africa Preventing HIV among adult women Assessment of Community Level Prevention Activities

With PHDPMultiple MARP stigma assessments in JamaicaAction Media workshops and reports

Knowledge Management

All materials freely downloadable on the website and from C-Hub

Several monthly or bimonthly e-publications (C-Channel, C-Picks, C-Capacity, C-Hub Update and bimonthly updates in Drum Beat).

Each has specific focus related to SBCC Subscribers number from 2,500 to 9,000

depending on the e-newsletter.

5. Resources and tools now available

“Overall, the SBCC capacity-strengthening strategy is the best way to create permanent, sustainable institutionalization and use of the SBCC approach.

The tools, products, and services that have been developed by the C-Change project over the last four years represent a considerable investment in resources that are now available for wide dissemination and utilization. “

(USAID external assessment of C-Change CS component, 12/2011)

Next up?

Emily Bockh with more details on our responses to the identified gaps, approaches and results in SBCC Capacity Strengthening.

Thank You!