meet your communicator

Meet your CommunicatorMeet your Communicator

June 9, 2010

IntroductionIntroductionAmanda Beck

◦Senior Communications specialist◦Amanda.Beck@utsa.edu◦458-6009

BrandingBrandingUniversity branding

◦ Identity guidelines utsa.edu/identity/

College branding◦ Communication guidelines

◦ Logo:

CommunicationsCommunications Colors

◦ Use Pantone Matching System (PMS) colors when known UTSA Blue: 289UTSA Orange: 1665

Fonts

◦ Heading

◦ Subheading

◦ Text Visuals

◦ Photographs Subject matters Ground your photos

◦ Illustrations Don’t go clip art crazy

◦ Sizing—Hold the SHIFT key and push/pull one of the corners

Contact information

◦ Include name of person/office, phone #, website

Before and AfterBefore and After

Donor CommunicationsDonor CommunicationsContact

◦Kim Fischer, director of development

LettersSupplemental material for

proposalsFact sheets

EventsEvents• Contact

◦ Kai Kamaka, events manager◦ Veronica Sanchez, assistant events manager

• Calendar listing◦ UTSA main calendar

◦ “Hot” events◦ College calendar

• Marketing/public relations material◦ Invitations◦ Flyers/posters◦ Programs◦ Slideshows

MarketingMarketingContact

◦Michael Zahn, director of marketing

Outlets◦Electronic billboards◦Texas Public Radio◦Advertising purchasing

Media RelationsMedia RelationsContact

◦Kris Rodriguez, public affairs specialist

Newsworthy vs. Noteworthy

How many others have this same story?

Benefits the public Benefits UTSA, college, department

Tied to a larger issue/statistic Event/situation drivenIs timely; has an immediate impact

Is recurring

Media RelationsMedia Relations

UTSA TodayUTSA Today

Workshops/QuestionsWorkshops/Questions