media strategy
Post on 20-Jun-2015
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Pizza Hut
Digital Presentation StrategyBy: Kier Carter-Wafer
Target Audience
• College Students ages 18-24• Social Media Audience
Campaign Goal• Increase sales • Attract college age students and attract brand loyal
consumers• Become the most popular pizza establishment in East
Lansing.
Strategy: Social Media
Strategy: Loyalty Program
• Exclusive Deals for College Students• Trial Coupons• Social Media Thank You Note
Performance Metrics
• Pizza Hut Sales (Specifically promotional items)
• Social Media Following/Interaction• Free Trial (Giveaways)
Marketing Budget
• Cost for free trial pizzas= $10,000
• Agency Fees= $5,000
• Social Media Marketing= $35,000
• Total Cost= $50,000
Summary
• Social Media Communications
• Loyalty Programs
• Total Campaign Cost= $50,000
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