media literacy for children and adults ukraine media project december 2015

MEDIA LITERACY FOR CHILDREN AND ADULTS

Ukraine Media ProjectDecember 2015

Critical thinking for children Internews supported Academy of Ukrainian Press (AUP) to develop and

deliver courses on media literacy consumption for 24 Institutes for Continuous Teachers’ Education, 20 Ukrainian universities, best secondary schools and librarians in different regions of Ukraine (over 150 teachers attended AUP five-day training and then delivered ML course for up to 5,000 teachers/educators in their regions).

Total number of teachers reached (2012-2014): 73,000

Creative approach in promoting media literacy among children and youth: Obligatory course for students Media clubs and optional lessons Media festivals (in region or between regions) Competitions on the best school media/ best online content/ best video Media literacy integrated in other disciplines (biology, history, literature etc) Open lectures for parents and children, master classes on media production Competitions for teachers on the best model lesson on media literacy as

integrated course

The Map of Media Literacy teaching

How and Why?

• 44% run weekly lessons on media literacy

• 28% have media club or optional class on ML

• 20% run own media (newspapers, sits, radio)

• 8% apply integrated ML course in other disciplines

Psycological protection from harmful online content

Conscious perception and distribution of info

Create own media content

Analyze and assess information, communicate via media

Resist manipulations in media and in advertisement

Creative thinking in informational community

Critical independent thinking

2.67%

4.20%

11.45%

15.65%

16.41%

20.61%

29.01%

How schools teach ML

What do Ukrainian teachers aim when teaching ML? (teachers’ survey 2015)

www.medialiteracy.org.ua

92% of teachers use this portal while model lessons belong to the most popular content.

Children believe their parents need ML training (Focus groups with grades 10/11) Pupils of grades 10/11 of

secondary schools believe their parents need media literacy training!

• Parents discuss quality of media content with their children occasionally and do not see manipulations in media

• Pupils retell their parents what they learned at media literacy lessons in school!

Media Literacy Conference (2015): recommended next steps

Media Literacy Educators – participants of the 3rd ML Conference in Kyiv (April 2015) - recommended:

Involve government in the Coordination Council on Implementation Media Literacy in Ukraine (Ministry of Education, Ministry of Finance, Ministry of Justice, Ministry of Information along with NGOs and teachers’ communities)

Develop a Roadmap of Media Literacy Education in Ukraine (3-5 year strategy)

Develop Certified Distance-Learning Course on Media Literacy for all interested

Hold wide-range informational campaign for management of all secondary schools “Why we need media literacy”

Introduce obligatory one-hour weekly lessons on ML as obligatory

What is holding us back?

Teachers’ views on the main problems in development of course content and organization of ME/ML courses in secondary schools

Why is it important today?

“This is no information war, this is a war on information“ (OSCE conference 2015)

Why is it important today?

www.aup.com.ua/game

Contact Chris Schuepp

Humanitarian Liaison Officer Internews Europe Kyiv, Ukraine Tel: +38 095 6782746 Email: cschuepp@internews.org