med 2.0 - harvard 2012 - ted vickey

Fitness,

There Is

An App

For That

Ted Vickey

Enabling Networked Knowledge

WHAT WHY HOW

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I am by EDUCATION an Exercise Scientist,

I am by EXPERIENCE an Entrepreneur,

I am by PASSION a Connector.

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WHAT

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My PhD is researching exercise and

technology, because I want to find out if the

use of online social networking increases

exercise adherence and motivation so that

developers can create more persuasive

applications that allow a person to

become healthier and decrease healthcare

costs.

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WHY

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Around the world today…

Data from WHO, 2011

1 in 3 adults overweight

1 in 10 adults obese

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Japan, 3

Norway, 11Sweden, 12

Brazil, 17

England, 24

Australia, 27

Chile, 30

Mexico, 33

USA, 45

0

5

10

15

20

25

30

35

40

45

50

1985 1990 1995 2000 2005 2010

Pe

rce

nta

ge

of

ad

ult

ob

esi

ty (

>3

0%

BM

I)

“Globesity”

Data from WHO, 2011

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HOW

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1. Turn on mobile fitness app Workout

Time!

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2. Complete physical activity

Walking

Running

Biking

Hiking

Swimming

Lifting

Sleeping

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3. Save workout

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We can analyze…

User ID Location # Followers # Followings # Lists Influence score Klout Type

• Fitness App • Exercise Type • Exercise Time • Exercise Trends • Twitter Social Network • Message • Twitter activity

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The process…

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xxxxxxx

xxxxx

xxxxxxx

xxxxxxx

xxxx

xxxxxxx

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#Endomondo users by Language

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(March 21 – October 21, 2011)

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> God: 12

Heaven: 5

Devil: 2

Hell: 18

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$hit: 46

Crap: 22

Damn: 40

F%#&: 51

Bitch: 1

Ass: 34

Fat Ass: 1

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1739

391

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Location based Tweets (29% of all Tweets)

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Geo location of #endomondo users

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Was out cycling 5.03 miles

with #Endomondo. See it

here: http://t.co/dr24ar

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http://t.co/dfe34d

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#Endomondo Celebrates 5 Million

#Downloads Of Fitness App With

$2.3M In Seed Funding

http://t.co/Z3a2MYwV

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Top Ten Tweeters using #endomondo

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Survey Question:

What percent of the time when

you exercise do you use a

mobile fitness app?

69% of all users more than

80% of the time

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Time Period Analysis

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Future research

Continue to analyze data

Cross application usage patterns

Adoption and maintenance patterns

Cross analysis with Survey Data

Social Network Analysis

Collaborate with other researchers

Survey users

Build economic model of research

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Ted Vickey National University of Ireland - Galway

ted.vickey@deri.org

@tedvickey

www.linkedin.com/in/tedvickey

www.socialfitphd.com www.slideshare.net/tedvickey

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Business Model for Connected Health

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• Why important?

• Epidemiology

• Public Policy

• What is it?

• Global crisis

• Economic impact

• Twitter

• Social Network Analysis

• Connected Health

• Mobile Fitness Apps

• Persuasive Technologies

• Challenges

Enabling Networked Knowledge

Naaman et al 2010

Pear Analytics 2009