measuring the impact of parent engagement on student success

Strategic Parent Engagement for Colleges & Universit ies

Info@CampusESP.com267.908.ESP1

Measuring the Impact of Parent Engagement on Student Success

© CampusESP 2016

Show the data that will help you position parent involvement as an opportunity

Create a narrative that will help demonstrate that parent engagement can:◦ Improve student success

◦ Increase parent giving

◦ Protect student privacy

Grow your funding!

Goals of the presentation

© CampusESP 2016

CampusESP Services

1. ASSESS 2. ENGAGE 3. MANAGE

Connect with student supportersto drive results that matter

Understand and measure your parents’ & family expectations

Organize news, events, student updates and alerts in a single

platform

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We provide a platform that focuses family involvement on student success

(we like to say “nudge the nudgers”)

A One-stop Shop for Parents

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Turn parents into partners

Boost retention and graduation ratesAlert parents when support is needed through automated

emails and real-time advice to make them better advisors.

Reduce administrative burdenParents can view a student dashboard so that they get the

information they need, before questions become calls.

Keep parents informed and happyPersonalized news & deadlines are automatically

emailed to parents.

Parent involvement: problem or opportunity?

Summarized results from

CampusESP’s research study• Over 9000 completed parent surveys

• 42 questions

• Research collaboration with Penn State

DO PARENTS MATTER?

(let’s find out…)

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Based on input from over 9,000 college parents

RESEARCH COLLABORATORS

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Communication Frequency –

How frequently do parents communicate with their child?

Parent Involvement with Students –

How involved are parents with their child’s college journey?

Parent Programs –

How satisfied are parents with college parent programming?

Parent Engagement –

How would parents like to be engaged?

Structure of the research

© CampusESP 2016

Communication FrequencyHow frequently do you communicate with your child?

82% of college parents interact with their students more than once a week.

37% of college parents interact with their students at least once a day.

Highest levels of communication from: Moms and daughters

Rural parentsFirst-in-family

Minorities (Hispanic, African American)First-year students

88% of students interact with their parents via phone.

How frequently do college students communicate with their parents?

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How frequently do you communicate with your student?

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Frequency of parent involvement by class year

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Frequency of parent involvement by ethnicity

Frequency of parent involvement by first-in-family

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Frequency of parent involvement by parent education level

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What is the primary method you use to communicate with your student?

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Parent Involvement with StudentsHow involved are you with your student’s college journey?

65% of students share academic progress with parents “often” or “very often”.

Students that share academic progress most often show higher levels of academic achievement.

1 in 3 parents report involvement in resolving student problems with their student’s college.

63% of parents have their students’ IDs and passwords.

How involved are college parents with their students’ experience?

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How often does your student share their academic progress with you?

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Students that share academic progress most often show higher GPAs

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How often do you contact college officials to solve problems your student may be having?

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Does your student share their college self-service ID and password with you?

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Parent Programs at Colleges and UniversitiesHow satisfied are you with college’s parent programs?

57% of parents, especially minorities, are open to becoming more involved with college programming and activities.

74% of parents are open to maintaining involvement with their student’s collegeafter graduation.

53% of parents are at risk of not becoming “Parent-Alumni” (potential donors).

How satisfied are parents with college engagement efforts?

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Would you like to become more involved with college programming and activities?

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Involvement preference varies by ethnicity

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Would you like to stay involved after your student graduates?

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Parent Engagement with Colleges and UniversitiesHow would you like to be engaged with your college?

Most parents want access to student financial and academic information.

92% of parents would like a college update at least monthly.

41% of parents would like a college update at least weekly.

How would parents like to be engaged with colleges and universities?

© CampusESP 2016

Top parent engagement interests

4 4.5 5 5.5 6 6.5 7

Receiving invitations to special events (athletic

events, fundraisers, etc.)

Accessing your student's schedule

Receiving information, news and events on a

regular basis from the university

Receiving alerts on your student's financial aid

eligibility and information

Updates on your student's status changes

Receiving alerts on your student's performance

(dean's list, failing grades, etc.)

Receiving bills and statement alerts for your

student

Score

© CampusESP 2016

How often would you like to receive updates from your student’s college?

© CampusESP 2016

A new way to look at parent involvement

Connect with us today to schedule a demo!

Info@CampusESP.com267.908.ESP1