measuring interaction in digital publications
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10_– 12 October 2011, Vienna, Reed Messe Wien
Session: Innovative AdvertisingTitle: Measuring interaction in digital publicationsSpeaker: Ed Hewett, Manager of Digital Analytics,Omniture Business Unit, USA
Media Port
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Ed Hewett, Digital Publishing Analytics, Adobe Measuring Interactions in Digital Publications
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Metrics provided by Condé Nast and Adobe Digital Publishing Suite
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1000+
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Digital publications unlock new opportunities
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
We’re here, now what?
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Run Your Business
reporting & research
Three reasons metrics matter for digital publications
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Generate Revenue
ad sales & operations
Engage Users
personalize & optimize
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Metrics aren’t just about reporting, you must take action
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0
50
100
150
200
Jan Feb Mar Apr May Jun Jul Aug Sep
Digital Magazine Content Views (in millions)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Case Study: Condé Nast
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Case Study: Condé Nast
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Case Study: Condé Nast
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Case Study: Condé Nast
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Case Study: Condé Nast
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Case Study: Condé Nast
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© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Currency metrics for digital publications
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Unique Readers
Reading Sessions
Content Views
Total Time Spent
What Metrics Do You think should be included?
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe’s audience certification program
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Your Sites, Publications, & Apps
Your Data
Enforced Implementation Standards Consistent, comparable measurement
Industry Standards MRC, IAB, …
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Certified Audience Data =
Adobe Tag
App SDK Digital Publications
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe’s audience certification program
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My Digital Pub
Readers per
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YOU’RE INVITED Come join the conversation
tabletmetrics@adobe.com
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