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Measuring campaign performance like a boss, for the boss
Presented by Jon Henshaw
@RavenJon
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Jon HenshawCo-founder of Raven Tools
SEO Geek
Lover of fast sites makefastsites.com
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@RavenJon
• Traffic • Email Subscribers • Leads • Trial Signups • Purchases • Downloads • Affiliate Clicks
KPIs
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@RavenJon
Use Campaign Parameters with offsite and onsite links
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@RavenJon
CPs provides attribution to KPIs
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@RavenJon
Go to gaconfig.com to create link
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@RavenJon
http://digitalolympus.net/?utm_source=newsletter&utm_medium=email&utm_campaign=april2017conference
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@RavenJon
Shorten URL with YOURLS, Bitly or goo.gl
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@RavenJon
• Social Posts • Email Newsletters • Press Releases • Advertising • Promotional Backlinks • Offline Collateral
Use with →
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Paper FlyersUnique links on handouts
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@RavenJon
Always test with Real-Time
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@RavenJon
Use Event Triggers to record actions and goals
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@RavenJon
• Affiliate Link • Article Rating • Blog Comment • Contact Form • File Download • General Event • Live Chat • Newsletter Signup • Product Rating • RSS Subscription • User Registration • Video
Types
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@RavenJon
Go to gaconfig.com/event-tracking
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@RavenJon
Go to raven.link/gtmevents
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@RavenJon
Events are invisible to the visitor
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@RavenJon
Extend this with call tracking on ads, white papers and brochures
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@RavenJon
Create performance reports
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Essential ReportingReporting of Campaigns, Events and Goals
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Advanced Reporting150+ Data Connection, including CallRail