mcgrid presentation update 2013

Traditional print with digital interactivity

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Writing, sketching?We are living in a digital world and yet ... we noticed that people still like to write or sketch. In different meetings we saw a lot of people using notebooks, sketchbooks and even sheets of paper.

The idea of creating a notebook was found. Not just an ordinary one (read: cheap) but a high quality book with a nice design, smooth quality paper ... and with an online interactivity.

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And this is McGrid!Yes, it looks like a book.And it’s ideal for writing or drawing.It even looks nice on your desk.Anyway, it’s NOT digital for a change.Stuffed with high quality paper (160 pages!). And filled with a grid of your choice.Or blanco ...Designed and produced in Belgium.

3 sales-channels1. McGrid-Corporate= tailor made books for companiesLaunch end 2012

2. McGrid-Individual= people can compose their book onlineat www.mcgrid.com/shop

3. McGrid-Pixel= The first book in our permanent collectionSold by online-shops, museumshops, outlets

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McGrid-CorporateIn December 2012, we launched the McGrid-Corporate. Tailor made with your company colours, 160 pages with an extra of 4 pages with yourcorporate info and individually packed in a box. Starting from 50 pcs.Ideal as business gift or marketing-tool.

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McGrid-IndividualWe want people to compose their own sketch-book online: choosing colours, choosing grids (lines, squares, pixels, ...) and order just 1 piece. That’s the main idea for the McGrid-Individual.

= e-commerce website www.mcgrid.com/shopwith an automated workflow in cooperation with our Belgian production partner.

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McGrid-PixelWe are working at a permanent collection:- McGrid-Pixel- McGrid-Line- McGrid-Square- McGrid-Web

These books are going to be sold at stores for graphic supplies, design objects, art books etc.We examine also the possibilities for online sales:online shops, museumshops, ...

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Gridor blanco?We start with a few grids where you can choose from. Choose one of our grids (lines, squares, pixels, smartphone-grid for webdesigners, ...) Or leave your pages blanco.

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Technical info- format 160 x 210 mm- 160 pages- cover: Papyrus FuegoMatt 320 gr (FSC) + black hardboard 2mm- colours covers: Imperial Purple / Shocking Yellow Black / Impact Pink / Light Grey- 3D grid on cover (embossed)- soft touch lamination on cover- pages: Papyrus Shiro Echo wit 120 gr (FSC)- Grids (4): pixels, lines, squares, webgrid or blanco

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Producedin BelgiumOur production partner is situated in the province of Antwerp and is one of the largest printing com-panies in this area.

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Ecological footprintShiro Echo, our paper, is made from a minimum of 50% post consumer recyled waste, the balance with FSC virgin fibres. Our Belgian production partner has an Environmental Statement and a Charter for corporate social responsibility: this is unique in the printing industry.

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CopyrightMcGrid® is a brand deposited by the Benelux Bureau voor de Intellectuele Eigendom in The Netherlands.

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Up to date.Our website will be full responsive. There is no other option.Looking good at each device.

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Promo• Merchandising• Gadgets• Display• Community artists (sketches)• Facebook• Other social media

We have to work on this!Let us first launch our books.

News! We made the shortlistPapyrus is looking for creative projects all over Europe that are printed on their new collection “Specials”. We are very proud to annonce that we are included in the European shortlist after a presentation of our McGrid-concept.

We expect the final decision in early 2013.

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The designerGuy SalensOwner Salens Communicatie NV (°1991)Specialised in corporate identitywww.salenscommunicatie.betwitter: guysalensinfo@salenscommunicatie.beVeldloopstraat 8, B-2531 Vremde (Boechout)Tel +32 3 460 34 34 • Fax +32 3 460 34 38BTW BE 0455 300 776

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Contact:Guy Salenswww.mcgrid.comsales@mcgrid.com

McGrid is a divisionof Salens Communicatie NVwww.salenscommunicatie.be

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