mcalister's deli (foodservice)
Post on 19-Mar-2016
230 Views
Preview:
DESCRIPTION
TRANSCRIPT
Sandwiches ◆ Salads ◆ Spuds ◆ Service ◆ Sandwiches ◆ Salads ◆ Spuds ◆ Service
Quick-Casual Restaurant
Opportunity
Welcome toMCALISTER’S®!
Mc-143 FranBro.FINAL.sprds Z 6/3/03 4:52 PM Page 1
DOWN IN OXFORD, MISSISSIPPI, across town from
where William Faulkner once wrote and John Grisham
now does the same, hospitality is a way of life. You can see it in the
cordial manner of the people. You can taste it in the loving attention
they pay to good foods.
From this rich Southern tradition comes McAlister’s Deli®, a
restaurant concept so unique it has defined a new dining experience.
It’s not fast food. It’s not fine dining.
We call it “QUICK-CASUAL.” It’s a
hybrid of deeply satisfying sandwiches,
salads and overstuffed potatoes served quickly, in a
casual dining atmosphere.
The McAlister’s Deli story is one of opportunity for those who
are looking for a quality franchise investment. A growing number
of individuals are enthusiastically joining McAlister’s in order to—
• Get in on the ground floor of a quickly growing franchise chain
and the restaurant industry’s fastest-growing segment
• Introduce an innovative restaurant concept to their market
• Enjoy the multiple revenue opportunities of McAlister’s,
including dine-in, take-out and catering sales
• Gain the benefits of a streamlined operational system designed
for efficiency and effectiveness
• Build a multiple-unit organization backed by franchise training
and support that was designed with the same thoroughness,
pride and care as the McAlister’s Deli concept itself
*”McAlister’s”, “McAlister’s Deli” and the McAlister’s Deli logo are registered trademarks of McAlister’s Corporation.
Mc-143 FranBro.FINAL.sprds Z 6/3/03 4:57 PM Page 2
HEN WE BEGAN OUR QUEST to
make McAlister’s Deli the industry
leader in the Quick-Casual dining segment,
we vowed one thing— we would never lose
the passion to do everything first-rate. We’re happy to say we’ve kept that
vow… and now we’re eagerly seeking top
individuals and experienced chain restaurant
franchisees who have the will and desire to
go only first rate, too…who want to grow
their own futures and add to the proud
McAlister’s legacy!
Philip FriedmanPresident and COO
W
Mc-143 FranBro.FINAL.sprds Z 6/3/03 5:03 PM Page 4
UPSCALE, CASUAL DÉCOR
Customers enter an environment that is both
clean and inviting, featuring an array of vintage
posters and other local decorative items. Even
the marketing messages and point-of-sale
signage enhance the eclectic McAlister’s image.
AN OPEN RESTAURANT LAYOUT
The open restaurant layout is not only designed for customer appeal,
it’s designed to enhance operational and management efficiency as well.
QUICK & EASY ORDERING
McAlister’s ordering is customer-friendly. Guests walk
directly to the front counter and place and pay
for their order, where they are given appetizers
and drinks. They choose a table; soon their freshly-
prepared food is brought to them.
FULL TABLE SERVICE
Roving servers deliver food, provide refills
and suggest additional food and dessert
orders. The entire system is designed to
provide the McAlister’s customer with a
superior, affordable dining experience.
JUSTWHATIS MCALISTER’S“QUICK-CASUAL”?
JUSTWHATIS MCALISTER’S“QUICK-CASUAL”?
Mc-143 FranBro.FINAL.sprds Z 6/4/03 8:53 AM Page 6
THE “QUICK-CASUAL” MARKET SEGMENT
Quick-Casual combines the convenience and value of fast food
restaurants with the quality and variety of casual dining.
Key components include:
• Fresh ingredients
• Food prepared to order
• Better quality than traditional fast food
• Prices ranging from $4 to $8
• Semi-service, in which food is ordered like a quick-serve
restaurant at the counter, but brought to the table like casual dining
• Upscale, comfortable adult ambience
Traffic in the Quick-Casual segment is growing more rapidly than in
either fast food or casual dining. By joining McAlister’s, you join a
franchise organization that already has a head-start on capturing this
market. Sales in the Quick-Casual segment are currently estimated
to be over $5 billion.
WHY IS QUICK-CASUAL GROWING SO FAST?
• Consumers have less time and more money
• Female consumers in particular are growing tired of typical
“burger and pizza fare” and are looking for unique tastes
• More people want nutritional, healthful food made to order
with fresh ingredients
Prepared for McAlister’s Corporation by Coca-Cola U.S.A. Sources: Coca-Cola® Quick Casual Focus Group
(1999), CREST, ReCount, Technomics, Yankelovich
CASUALDININGQualityVariety
FASTFOOD
ConvenienceValue
QUICK-
CASUAL
Mc-143 FranBro.FINAL.sprds Z 6/4/03 9:30 AM Page 8
Today, consumers want more than the same old fast food
burgers, fried chicken and pizza. They won’t accept
unpredictable service and high prices. And they don’t have time
to wait. At McAlister’s, they find a healthy, affordable variety of
foods served quickly in a pleasing, casual atmosphere.
SANDWICHES – McAlister’s offers over two dozen sandwiches,
made-to-order, including favorites from all over the U.S., like the
New Orleans Muffaletta, the signature McAlister’s Club™ and the
popular Memphian® sandwich.
SALADS – McAlister’s answers the demand for lighter, healthier fare
with a variety of fresh salads, including Chef and Grilled Chicken.
SPUDS – McAlister’s overstuffed potatoes are enormous and
delicious, with distinctive variations like Spud O’ le, Veggie Spud,
and— weighing in at about two pounds —McAlister’s own Spud Max.™
TEA – McAlister’s fresh-brewed iced tea—
served sweet or unsweet— is a favorite of our
loyal customers. Soups, appetizers, kids’ items
and gourmet desserts complete the menu.
HIGH PERCEIVED VALUE – With 32 oz. beverages
standard, free refills, and huge food portions (“big food”),
customers appreciate McAlister’s value. And with no tipping,
they appreciate saving the 15–20% gratuity.
WHY CUSTOMERS LOVE
MCALISTER’S.WHY CUSTOMERS LOVE
MCALISTER’S.
Mc-143 FranBro.FINAL.sprds Z 6/4/03 9:33 AM Page 10
“I don’t have a lot of time for lunch, but
the thought of always eating fast food
really turns me off. At McAlister’s, I can
get great food, a real break from my
workday, and not pay a ton of money.
Plus, their food is great, and I can get
something different every time! The
people are so helpful, and they always
make sure I’m having a great experience.
I love to come back in the evenings
with my husband, too. He loves the big
portions … especially the Spud Max™!”
– K. Moore, McAlister’s Customer
Mc-143 FranBro.FINAL.sprds Z 6/4/03 9:49 AM Page 12
The McAlister’s system is made for operational
efficiency, accurate labor and food-cost management,
sales effectiveness, and superior customer service.
FAST AND EFFICIENT OPERATIONAL SYSTEMS –
The McAlister’s ordering system processes and tracks orders quickly
and efficiently, while strategic menu development enables franchisees
to prepare a wide range of items from a limited core of shared ingredients.
NO FRYERS, NO MIXERS, NO GRILLS – McAlister’s avoids
the cost, maintenance and safety issues of fryers, grills, mixers and
other traditional heavy equipment.
SOPHISTICATED INFORMATION SYSTEMS – McAlister’s
register systems provide up-to-the-minute sales and essential manage-
ment data, including detailed labor cost and inventory information.
MULTIPLE REVENUE OPPORTUNITIES – McAlister’s attracts
business for multiple dayparts —lunchtime
through evening. In addition to on-site dining,
restaurants also generate carry-out, catering
and gift certificate sales.
CATER TO CUSTOMERS’ NEEDS –
McAlister’s enables you to land catering and take-out business in
your area with deli and sandwich trays, box lunches and desserts.
We provide all the training, operational, and marketing materials.
WHY FRANCHISEES LOVE
MCALISTER’S.WHY FRANCHISEES LOVE
MCALISTER’S.
Mc-143 FranBro.FINAL.sprds Z 6/4/03 9:50 AM Page 14
“Currently, Saxton-Pierce operates 32
Mazzio’s Pizza® restaurants in Mississippi,
Arkansas and Texas. We were searching for
a second restaurant concept to grow our
company. The McAlister’s concept offered
synergies which complemented our existing
operations. The ‘Quick-Casual’ dining
sector, which McAlister’s falls into, is the
food service sector we feel has tremendous
growth potential. McAlister’s local success,
restaurant economics and growth potential
made the McAlister’s concept attractive
to us as experienced franchise operators.
Operationally, McAlister’s complements
what we are doing every day and offers an
excellent growth vehicle for our company.”
— Kelly Saxton, CEOFranchise OwnerTX and OK
Mc-143 FranBro.FINAL.sprds Z 6/4/03 10:11 AM Page 16
MCALISTER’S FAMOUSSWEET TEASWEET TEATM
J’EET YET?SANDWICHES, SALADS, SPUDS
To build a strong future,
you need a sound plan, the
best tools and a team you can rely
on. The McAlister’s franchise
program gives ambitious franchise
owners the systems, guidance
and support they need to reach
their full
potential
in their
markets.
START-UP SUPPORT
• Site review
• Demographic studies
• Construction assistance
• Architectural plans and blueprints
• Access to architectural and design
consultation
COMPREHENSIVE TRAINING
• Hands-on training in
working restaurants
• Intensive classroom instruction
• State-of-the-art training in all
functional areas
• On-site training at your location
• Refresher training and seminars
MARKETING SUPPORT
• Use of the McAlister’s name
and logo
• Grand Opening planning assistance
• High-quality marketing materials
• In-restaurant promotional programs
• Catering marketing program
• Local restaurant marketing
programs and assistance
• Public relations materials
and assistance
• Menu print management program
EXCLUSIVE PROGRAMS
• Negotiated buying programs
• Vendor management programs
• Proprietary recipes, operating
systems and processes
RESTAURANT UNIT SUPPORT
• Comprehensive operations manuals
• Regular consultation visits by
McAlister’s representatives
• Phone access to McAlister’s
specialists
• Regular analysis of restaurant
sales and performance vs.
system-wide benchmarks
• Password-protected Intranet
ONGOING SUPPORT
• Continuing research and development
• Continuing program enhancements
• Continuing product development
enhancements
• System-wide meetings, workshops
and annual conventions
EXTENSIVE GUIDANCE AND
SUPPORT. EXTENSIVE GUIDANCE AND
SUPPORT.
Mc-143 FranBro.FINAL.sprds Z 6/4/03 10:12 AM Page 18
MCALISTER’S FAMOUSSWEET TEASWEET TEATM
J’EET YET?SANDWICHES, SALADS, SPUDS
“Since becoming a McAlister’s franchisee
in 1999, I continue to be amazed at the
dedication of the McAlister’s Support
Center staff. The McAlister’s training
program and the training department is
exceptional. The ongoing support offered
by McAlister’s has helped me in every
aspect of the business. I have utilized
McAlister’s accounting support, in-service
training on operational issues, and the
regularly-scheduled training programs for
all of my managers. I have never heard the
word ‘No’ from anyone at McAlister’s
when I have asked for assistance.”
— Mark HagwoodFranchise OwnerLouisiana
Mc-143 FranBro.FINAL.sprds Z 6/4/03 10:26 AM Page 20
HE MCALISTER’S FRANCHISE
PROGRAM is all about being the best.We hire experienced, dedicated personnel
to support our franchise owners. We create
quality systems, training and support. And
we provide franchisees with the tools they
need to reach their full potential.
HOW ABOUT YOU?
McAlister’s Corporation is accepting
applications from individuals and experienced
chain restaurant franchisees who share
our commitment to quality, value and
uncompromising customer service. If
you’d like to join our team, fill out the
enclosed application form or give us a
call today. We look forward to talking to
you personally very soon!
T
Mc-143 FranBro.FINAL.sprds Z 6/4/03 10:27 AM Page 22
Mc-143 FranBro.FINAL.sprds Z 6/4/03 10:55 AM Page 24
McAlister’s Corporation
731 S. Pear Orchard Rd., Suite 51
Ridgeland, Mississippi 39157
T: (888) 855-DELI (3354)
F: (601) 952-1138
E: franchising@mcalistersdeli.com
www.mcalistersdeli.com
Sandwiches ◆ Salads ◆ Spuds ◆ Service ◆ Sandwiches ◆ Salads ◆ Spuds ◆ Service
Mc-143 FranBro.FINAL.sprds Z 6/4/03 10:55 AM Page 26
top related