mca 2013 - binckbank - guido van aubel

Guido van AubelDirecteur Nederland

Mobile Evolution

Binck is an online bankfor traders

Binck is an online bankfor traders

400.000

Binck is an online bankfor traders

400.000

Binck is an online bankfor traders

¡Mobile Revolution!

¡Mobile Revolution!

¡Mobile Revolution!

1st

¡Mobile Revolution!

2010: Viva!

2010: Viva!

2010: Viva!

2010: Viva!

Aftermath

• Developed cross-device

• Trading everywhere

• Trading everything

• Progressive search

Aftermath

• Developed cross-device

• Trading everywhere

• Trading everything

• Progressive search

• Stability / Speed / Performance

• No real updates

• Lack of focus

• Expectation management

Aftermath

Aftermath

Aftermath

We are better than this

BESTE BROKER VAN NL

Mobile is NOT a product

5% 30% 90%

Mobile is NOT a product

30% 90%5%Turnover

Mobile is NOT a product

30% 90%5%Turnover Morning logins

30%

Mobile is NOT a product

30% 90%5%Turnover Morning logins

30%Desktop

90%

Mobile is a channel

Mobile is a channel

• Office or home use

• Productive, task-oriented

• Requires time & focus

• Serious, research attitude

Mobile is a channel

• On-the-go as well as home

• Communicate and connect

• Short bursts of time

• Need info immediately

• Office or home use

• Productive, task-oriented

• Requires time & focus

• Serious, research attitude

Mobile is a channel

• Primarily used at home

• Entertaining and browsing

• Unbounded sense of time

• Relaxed and leisurely approach

• On-the-go as well as home

• Communicate and connect

• Short bursts of time

• Need info immediately

• Office or home use

• Productive, task-oriented

• Requires time & focus

• Serious, research attitude

From Revolutionto Evolution

From Revolutionto Evolution

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From Revolutionto Evolution

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From Revolutionto Evolution

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From Revolutionto Evolution

evolution.binck.nl

BINCKMOBILEEVOLUTION