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Humanising Financial Services
The contents of this document / information remain the intellectual property of Maybank and no part of this is to be reproduced or transmitted in any form or by any means, electronically,
including photocopying, recording or any information storage and retrieval system without the permission in writing from the Information Owner. The contents of this document / information are
confidential and its circulation and use are restricted.
Maybank Group Digital DayDigital Journey
Menara Maybank, Kuala Lumpur
13 November 2017
Digital Channels
Our Journey
2
Digital Channels growth is exponential
The digital journey has seen good traction in the last three years, and today
we have ~48% of eligible customers who are digitally active with
Maybank.
TOTAL NUMBER OF MONETARY TRANSACTIONS TOTAL NUMBER OF ACTIVE USERS
3
High Growth is in Mobile
Total transaction value of RM22 billion is expected to be conducted via
mobile in 2017, representing a 95% YoY growth
TOTAL MOBILE TRANSACTIONS
Designing Tomorrow’s App
Today
RETHINKING BANKING - GOING
BACK TO BASICS
CUSTOMER CENTRIC -
DESIGNED BY CUSTOMERS
SIMPLIFIED AND PERSONALISED
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2
3
6
We continue to dominate Digital Channels
Maybank users are using their app 30 times a month.
1
2
3
Driving Digital Sales
~50% of all new current accounts
are opened via digital channels
74% of balance transfers are
done via digital channels
71% of EzyPay Plus applications
are done via digital channels
8
Moving the Nation to a Cashless Society
Maybank becomes the one-stop bank for all payment needs – both for the
virtual as well as the physical business world
QR PaymentsFacial and Voice
Recognition
Coming soon …
Internet Banking
Redefined
Refreshed Maybank2U Desktop
launch in early 2018
Focusing on Digital
Innovation
Focusing on Digital Technologies
* POC – Proof Of Concept
Building Digital
Talent
Exponential growth in the digital
team over the last three years
Offshore Development Center to
strengthen internal capabilities
Internal R&D, prototyping and
rapid development team
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2
3
Enterprise Security Operation Centre (SOC)
and Computer Security Incidence Response
Team (CSIRT) for 24/7 threat monitoring
Partnership and key alliance with industrial
leaders and regulatory bodies for
monitoring, reporting and sharing of cyber
security information
Strengthening Digital Security
Enabling secure and fast digital
authentication via Secure2U platform
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Using our Digital Capability to give back to the Community
MaybankSandbox, 1st Regional Collaborative
Sandbox to support the growth of ASEAN
FinTechs
1st Bank driven Peer to Peer (P2P) Donation
platform connecting donors with NGOs
16 16
Dato’ Amirul Feisal Wan Zahir
Group Chief Financial Officer
Contact: (6)03-2074 7703
Email: feisal.zahir@maybank.com
MALAYAN BANKING BERHAD
14th Floor, Menara Maybank
100, Jalan Tun Perak
50050 Kuala Lumpur, Malaysia
Tel : (6)03-2070 8833
www.maybank.com
Jeeva Arulampalam
Head, Group Investor Relations
Contact: (6)03-2074 8017
Email: jeeva.a@maybank.com
Disclaimer. This presentation has been prepared by Malayan Banking Berhad (the “Company”) for information purposes only and does not purport to contain all the
information that may be required to evaluate the Company or its financial position. No representation or warranty, express or implied, is given by or on behalf of the
Company as to the accuracy or completeness of the information or opinions contained in this presentation.
The presentation does not constitute or form part of an offer, solicitation or invitation of any offer, to buy or subscribe for any securities, nor should it or any part of
it form the basis of, or be relied in any connection with, any contract, investment decision or commitment whatsoever.
The Company does not accept any liability whatsoever for any loss howsoever arising from any use of this presentation or their contents or otherwise arising in
connection therewith.
Investor Relations Contact
Humanising Financial Services
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