may kassirer portfolio for wisair

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52A/1 Ha’aliya st. Tel-aviv 66062’ Israel Tel. +972 54 232 5542 Maya.may.rachel@gmail.com www.maykassirer.com

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Exhibition Design, 2011 Cologne Game Lab

Köln International School of Design

NotGames fest is a playable exhibition exploring indie games that abandon notions of compitition, goals, winning or losing. The exhibition sett up stall alongside the boom and bluster of the Gamescom expo in Cologne, and presented some of the biggest names of indie games.

The exhibition was designed to create an ultimate gaming experience. The idea was to create a dark labyrinth/city, and take visitor upon a journey in the exhibition space. Great deal of thought was put in the first stage to determine the order in which the games were displayed and creating the best space for each game, so people can sit down and actually play the games undisturbed. Everything was built out of cardboard and illuminated signs show the way to the actual stations.

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Product Design concept, 2010

Hand-made The Evolution of Wine Bottles

Bezalel Academy of arts and design

This work is related to the wine bottle and the nuances of form which evolved in this archetype object over hundreds of years. It testifies for richness in places which presumably has never changed. The new bottles are distinguished with an unordinary long neck and a transparent bottom and black glass.

Defaults in the craft production were utilized for creating one-of-a-kind bottles and features.

Project Management, Branding, Marcom 2006-2009 Establishing a research team that provides consultant to financial funds.

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As project manager, among other responsibilities, I was in charge of the branding of the new established research team, the creation of the team’s web-site and all of the team’s marketing materials. All the designs were created to fit the marketing strategy and corporate identity I have developed for this research team.

Branding process- testing different logos and color themes.

Final branding and official papers

Presentation

Mailers

Web-site

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Strategy, Design, Marketing and more 2006-2008 written by Dr. Boaz Tamir

In the process of working on the book “start-up down” that was written by Dr. Boaz Tamir, I first helped in focusing and editing the final draft. Later on I helped conceptualizing the marketing strategy for the book, as well as implementing the strategy into designed materials and marketing tactics. All marketing aspects, from copywriting and design to marketing channels and media, were made to fit the marketing objectives.

Book Cover Above: book covers that were tested in focus groups. The final cover for the book was chosen according to focus group findings and the heart felt tendencies of the book author.

Marketing materials On the right: a postcard for marketing presentations in a large book-chain. Down: a web-banner for advertising in web-sites.

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Product Development Management, 2005-2009 The idea for the product was conceived by Carmit Turjeman, whom I worked with in a Business consultant firm. The development of the mechanism was complicated in a collaboration with Chinese engineers.

This is the first sketch for the re-fill perfume bottle. The idea of the product is a small-size perfume bottle that can be easily filled from a normal perfume bottle. The small-size re-fill perfume bottle enables users to carry their perfume with them in their handbag or even pocket to be used throughout the day, and not only at home.

Many concepts for the bottle design were tested with potential consumers and in a internet survey. According to the findings- concept A was chosen for production. The product was sold to Victrinox- Swiss army to be used in the launching of a new perfume for men. And a contract was sign with a distributer in Japan.

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Flash-Mob Events, 2004-Now

Street Culture Movement

The first Mobile-clubbing event was organized by London-based artists Ben Cummins and Emma Davis, at London's Liverpool Street Station in September 2003. A year later, in September 2004, me and my two brothers organized the first mobile-clubbing event in Israel, at Rothschild St. in Tel-Aviv. That first mobile-clubbing party is considered to be the first flash-mob event in Israel. Mobile Clubbing events are organized using mass-emails, word-of-mouth and social networking websites. The events are testing the limits between street parties and flash-mob events. The objectives of the events are bringing people back to the streets and providing alternatives to consumer culture.

Pillow Fight Club

Other Mobile-clubbing events: Mobile-Bubbling - a mass soap bubble event, water fight club Origami “Triathlon”. Freeze Tel-aviv