maximizing your outreach - oceanconnect.org · marketing your outreach • psa’s • local papers...

MAXIMIZING YOUR OUTREACH

How do you outreach?

Opportunities for SWCD’s

Opportunities for SWCD’s • Tabling at events

• County fair • Farmer’s markets and community events • Open house

Pros • Can reach

many people

Cons • Short

interactions

Opportunities for SWCD’s • Small groups

• Adult lecture series/workshops • Plantings

Pros • More in depth learning experience

Cons • Can be difficult to attract participants

Opportunities for SWCD’s • School visits

• Classroom • Assembly • Field trips

Don’t forget the teaching standards!

Challenges and Successes – share out!

Marketing your outreach •TIME •ORGANIZATION •TENACITY

Marketing your outreach • PSA’s

• Local papers • Radio • TV • Newsletters

• Social media • Facebook • Twitter • Meet up

Marketing your outreach • Direct contact • Partnerships

What makes a successful program? • Needs assessment • Creating partnerships with stakeholders • Setting goals and objectives

• Objectives • Know • Feel • Do

What makes a successful program? • Knowing your audience

• Age appropriate • Engaging different learning styles

• What is your learning space?

What makes a successful program? • Supporting materials

• Technology • Props

• Make sure not to make your Power Points a bunch of text because people will read it instead of listening to you and it’s really boring and not engaging. Like super super boring. I get really annoyed when I see Power Points like this because I’m busy reading and not listening to the speaker, it’s like, ok, you just gave me a license not to pay attention.

• Omg, really, this is super distracting and there’s more text! More and more text, help me! What, you are reading your text to me?? That’s even worse, just stop.

• You can’t break it up with some graphs or something?? A picture? I don’t even care if it’s silly little clip art! My brain is shutting off…

What makes a successful program?

What makes a successful program? • Supporting materials

• Technology • Props

What makes a successful program? • Evaluation

• Piloting, revisions, updates, etc

Resources

Questions?