maximizing magento: getting the most out of multi-store management

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Maximizing Magento:Getting the Most out of Multi-Store Management

Speaker: Chris MarshallBusiness Development ManagerChris@Varien.com

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Webinar Topics:- Explain Terminology- Example Use Cases to Maximize Magento- Tips for Store Owners- Questions and Answers

Multiple-Store Management

Multi-Store Management

Multi-Store Management

• Global

• Website

• Store

• Store View

Scope Terminology

Scope Terminology

Global - Settings and information which are used for all online storefronts

• Global

• Website

• Store

• Store View

Global Default Settings

Scope Dropdown

Overriding Global Settings

Scope Terminology

Website – Collection of stores that share customer accounts, orders and shopping carts.

• Global

• Website

• Store

• Store View

Websites and Domains

• Website with a unique domain• Website with a non-unique domain

Websites and Domains

• Website with a unique domain• Website with a non-unique domain

Websites and Domains

• Website with a unique domain• Website with a non-unique domain

Multiple Store Configuration for Department Storefront and Niche Storefronts

Gap

Gap

Gap

Gap Multiple Stores Configuration

Multiple Websites

Scope Terminology

Store – A collection of store views pointing to the same root category in the catalog.

e.g.: Shopping Mall, niche stores

• Global

• Website

• Store

• Store View

Multiple Stores

Scope Terminology

Store View – A visual representation of a Store.

e.g. : Language-specific views for a store

• Global

• Website

• Store

• Store View

Multiple Store Views

Technical Demonstration

Example 1: Multiple Languages- 1 Website, 1 Store, 3 Store Views

Example 2: Mall and Niche Catalog Sites- 1 Website, 4 Stores, 1 Store View per Store

Example 3: Targeting Different Demographics- 2 Websites, 1 Store per Website, 1 Store View per Store

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Top 5 Tips to Maximize Magento

Tip #1: Manage prices globally or per website.

A configuration value allows you to manage pricing globally (update it once per Magento instance), or manage it on a per website level.

Tip #2: Share user account information and address books for all websites.

Although accounts are not usually shared across websites, a configuration value allow the sharing of account information and address books across websites. Your customers can then have a single login across all websites (similar to Amazon and Target which share login information).

Tip #3: Limit promotions on a website level.

When setting up price rules, a configuration option is available to restrict execution to specific websites.

Tip #4: Select a store-view when creating an order from the admin (via Magento’s Call Center functionality)

By selecting a specific store view when creating a new order, your reports and dashboard will correctly report statistics in order to provide greater insight to your stores operation.

Tip #5: Design Exceptions allow store owners to specify an alternative theme for a specific user-agent.

Instead of creating separate store views for user-agents (example: iPhone), design exceptions allow store owners to over-ride design settings of a store view, thus limiting the amount of store views that need to be managed.

Questions and Answers