matta rice by daksh farm revolutionizing indian agriculture

People who think they are crazy enough to change the world are the

ones who do

Who am I

Sudeepa PrabhalCo-Grower at Daksh Farm

Daksh Farm

A boutique rice grower & processor

What are we doing ?

Growing

Processing

E-tailing

“WHOLE GRAIN” Matta Rice

Why “WHOLE GRAIN”

We been using for over 20 years

Its not available widely

And we thought of sharing the goodness

Benefits of Whole grain rice?

High bran content up to 80%

Where to buy this lovely rice?

www.dakshfarm.com

& we ship it you

Why e-tailing?

Just in Time processing

No intermediaries

Better Financial control

Zero outstanding

Exact customer details and buying pattern

Better customer communication

Logistics

India Post& 20 kg by parcel service

COD ?

Yes for very special cases only

What Next?

Rice Frylets

Positioned as a Snack

Target segment

Healthy alternative to Lays, Cheetos etc

Available as ready to fry

In Oil or Oven

Marketing

SEO, SMM

Google ranking 2nd for search matta rice

Press too have been kind to us

One more thing…

We feel rice has to be personal

We are changing rules of rice retail

Ultimate personal experience

?

Make my rice .com

Bran Meter

Bran Meter

Mobile App

Google Play Store

Take away

If I can do it all of you too can

Daksh Farm is a testimony for he above statement

Everything just fell in place coz we want it to happen

sudeepa@dakshfarm.com

Thank You