matt thompson cv current 2015
Post on 16-Aug-2015
146 Views
Preview:
TRANSCRIPT
Curriculum VitaeMatthew Thompson
Objectives
To grow brands profitably
Change consumer behaviour with strong brand engagement, resulting in long term loyalty /
love.
Provide multi-faceted marketing solutions that effectively reach target consumers to keep
them informed and empowered.
Attributes
Strong multi-channel commercial skills
Global marketing experience with focus on insights, integrated marketing communications,
shopper comms, digital and consumer experience.
Well-developed collaborative relationship and team management skills
Proven ability to uncover consumers spoken & unspoken needs
Proven ability to lead global cross functional teams and deliver organisational objectives
Solutions focused
Career Summary
Dates Role OrganisationMar 2013 – Current
Mar 2005 – Mar 2013
Global Marketing Experience Strategy
Marketing Assets & Digital Manager
Fisher & Paykel Appliances
Coca Cola Oceania Ltd
Aug 2002 – Mar 2005 Market Activation Manager Coca Cola Oceania Ltd
April 2001 – Aug 2002 Brand Manager – Gillette & Braun SellAgence New Zealand
Feb 1998 – Jan 2001 Full time Business student Massey University
April 1996 – Feb 1998 Overseas Experience
Nov 1994 - April 1996 National Sales Manager Anwill Sales & Marketing
Sept 1993 - Nov 1994 Key Account Supervisor Boots Pharmaceutical
Dec 1987 – Sept 1993 Sales Representative Unilever
Professional Experience
Fisher & Paykel Appliances March 2013 – Current
Curriculum Vitae – Matthew Thompson
Global Marketing Experience Strategy Manager
Primary objective has been to review existing market activities, establish benchmarks and
measurement tools along with the creation of an insight-led F&P brand experience strategy for
consumers and trade customers across all global markets.
Key activities within this role have been:
The creation of consumer insights within the retail environment across key markets (North
America, Australia and New Zealand). Investigative work currently being done in developing
markets, primarily Singapore, India and China
Establishment of the shopper marketing philosophy for all consumer facing communications
across all markets. This also involved the creation of a shopper training program for all
markets to ensure they understood the critical consumer decision making points in the path to
purchase (Consumer journeys specific to each psychographic segment).
Creation of a brand experience platform across Retail partnerships, Fisher & Paykel owned
Retail Experience stores and branded consumer experiences (Events, Pop up brand
experiences). Strategy encompasses the spatial environment, consumer experience,
customer journeys and digital experience. Platform aligned with key global markets and
approved by Fisher & Paykel board and executive in December 2014.
Development and long term creation of an Omni-channel environment for the consumer.
Marketing mix investment advice for markets to ensure marketing dollars are focused on goal
and objective achievement
Brand management of global marketing activities within all physical touch-points to ensure that
they delivering to Fisher & Paykel’s premium positioning.
Key to the success achieved within this role has been collaboration with each Country Market
team along with other key stakeholders within the Global Office (Auckland) which has resulted in
the commitment of the required in market executional investment over and above board approved
funding of 35 million dollars.
Coca Cola Oceania March 2005 – March 2013
Marketing Assets Manager
Multiple responsibility role – strategic development, platform creation and execution of
Sponsorship, Consumer Experience and Digital programs for The Coca-Cola Company New
Zealand brands.
Key achievements in role were:
Creation and Delivery of Coca-Cola Oceania Social Media platforms – Brand Coke was in the
top 5 branded pages in New Zealand for fan base (March 2013).
Curriculum Vitae – Matthew Thompson
Creation and Delivery of The Coca-Cola brand experiential program driving recruitment of
teens. Role requirement was to manage this multi-million dollar program from brief to
execution across 9 different agencies and a staff of 65.
Leveraged sponsorship of RWC2011 to over deliver versus benefits paid for and deliver
double digit positive ROI for The Coca-Cola Company. RWC project achieved volume and
profit objectives between May and October 2011 despite an overall flat year for the business.
Delivery of the global Cola-Cola Trophy Tour event in partnership with FIFA and New Zealand
Football. Program execution resulted in 3 media promotions delivered, an invite-only event for
1500 people along with 42 different media organisations from radio, TV and print.
Coca Cola Oceania August 2002 - March 2005
Market Activation Manager
Responsible for delivering New Product Development projects, national consumer promotions
and brand experiential programs.
This involved;
-Leading cross functional New Product Development project teams,
-Financial management of all programs and commercial risk minimalisation.
-Additional to this role was the Customer management of McDonald’s New Zealand business
(The Coca-Cola Company’s largest global customer (August 2002 to November 2005).
Key achievements:
Driving volume growth & relationship with McDonald’s NZ to deliver 6% year on year growth
2003-2005. Achieved through a mix of insights and analytics to create incidence driving
activity that delivered to a meal occasion. Integration of the McDonald’s and Coca-Cola
businesses across Brand, Supply , Quality, Communications and distribution teams
Leader of cross-functional teams to integrate & drive Keri Juice beverage business into the
Coca-Cola system following its purchase by The Coca-Cola Company in 2002. This included
the alignment of all Keri products with The Coca-Cola Companies stringent quality
requirements.
SellAgence Ltd March 2001 – August 2002
Brand Manager - Gillette
Responsible for the development & implementation of the marketing strategy; sponsorship
strategy and promotional plans for the Gillette range. Additional responsibility was the
management of an assistant product manager.
SellAgence were the New Zealand agency for Gillette global business. Gillette products including male
and female shaving & personal hygiene products, Braun (home appliances, electric shavers &
toothbrushes) & Duracell (commercial & industrial batteries)
Key achievements:
Curriculum Vitae – Matthew Thompson
Launch of Mach Turbo male razor into the NZ market, within 12 months of launch 42% of
Mach3 users had traded up to the new Turbo product.
Launched Venus for Women into the New Zealand Market. Product took the female shaving
market by storm and was market leader within 6 months of launch.
Anwill Sales & Marketing September 1994 – April 1996
Sales Manager
Responsible for working directly with agency principals (Suppliers); turning their strategies into
market & channel implementation plans, delivery of market & channel plans including key
account management of Foodstuffs (Auckland, Wellington & South Island) and progressive
accounts. Additional responsibility within the role was for supervision & management of 1 sales
representative and 5 in-store merchandisers.
Anwill was one of the first sales brokerages within the New Zealand FMCG market. Key principle for
the agency was Affco
Key achievements:
Sales of Affco products exceeded budget by 8% in 1994, 14% in 1995. Success with the over
achievement of budgets resulted in a long term contract for the distribution of the Affco
products.
Boots Pharmaceutical November 1993 – September 1994
Key Account Supervisor
Responsible turning Boots Grocery business into a separate profit centre which accounted for
60% of the national volume and 40% of the profit. Role encompassed key account management
of the Foodstuffs Auckland, Progressive and Woolworths accounts, staff management of two
sales representatives and a team of merchandisers.
Boots Pharmaceuticals (A division of Boots UK) responsible for the marketing & distribution of
Strepsils, Nurofen, Farley’s and Nuture range of products within the grocery, pharmacy & hospital
channels in New Zealand
Key achievements:
With dedicated focus Boots grocery product volume increased by 17% within an 8 month
period
Unilever New Zealand December 1987 – November 1993
Territory Manager across three different areas within New Zealand (Territories were ranked
in increased volume and profit responsibility)
Curriculum Vitae – Matthew Thompson
Responsible for the day to day management of sales territory, achievement of monthly & annual
budgets, staff management of a team of merchandisers.
Unilever NZ Foods division (Unifoods) was an amalgamation of a series of food business’s which
included Abel Margarines, Continental Dry Foods, John West, Choysa, Bushells Coffee & tea, PGtips,
Robert Timms, Lipton and Frucci Juices.
Education
Tertiary:
2001 Massey University (BBS - Marketing)
Bachelor of Business with focus on marketing, finance & law
Continuing Professional Development
2011 Mobile Marketing Development (Mobile Marketing Association – USA)
2010 Advanced Commercial Management for Business Managers (TCCC)
2009 Fierce Discussions (TCCC – The Coca-Cola Company)
Marketing DNA 2.0 – marketing communications development (TCCC)
2008 Advanced Finance for Business Managers (TCCC)
Marketing DNA – marketing communications development (TCCC)
2007 Marketing DNA – IMC & core creative idea development (TCCC)
Major Event Planning (Chapman Tripp)
2006 Finance for business managers (TCCC)
Coaching Others (TCCC)
2005 Advanced Negotiation (TCCC)
Difficult Discussions (TCCC)
2004 Effective working through others (TCCC)
Referees
Available on request
Personal Details:
Address: 19a Ngapuhi, Remuera, Auckland 1050
Telephone Mobile: +64 21 774 023
Email Mrmtplus4@gmail.com
Curriculum Vitae – Matthew Thompson
top related