matt deegan
Post on 11-Jun-2015
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Lokalrundfunktage 2012
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Listener ConnectionsMatt Deegan (@matt)from Folder Media (@folderhq) and Fun Kids (@funkids)
foldermedia.co.ukmattdeegan.com
90%REACH
LUCK
HIGH BARRIERS TO ENTRY
100% DEVICE PENETRATION
ONLY FREE
MUSICSUPPLIER
LITTLE COMPETITION
NEW RADIO EXPLOSIONNEW COMPETITION EXPLOSION
63%(Analogue Share)
50% 32%(Digital Reach) (Digital Share)
DAB: 32.1% & 19.1%DTV: 16.0% & 4.4%Net: 12.4% & 3.9%
(Total Reach) (Total Share)
• DAB Station• Mobile• Radioplayer• Connected TVs• iPad App• 50 x Podcast channels on iTunes • Website• Parents Newsletter• Live Events• Social Media
WHAT WOULD YOU DO IF FM DIDN’T EXIST?
@matt
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